First E-Newsletter Publishing Managed Service Available to Private Clubs
Manhattan Beach, CA – January 30, 2007 – With the recent success of LoyaltyBuilderâ?¢, VCT has added e-newsletter publishing to its growing list of on-demand and in-demand solutions focused on helping private clubs increase their relationship marketing effectiveness.
The new LoyaltyBuilderâ?¢ e-newsletter service addresses a critical gap in member communications and club marketing. Since even the best web site doesn’t reach out at all to a club’s membership and prospective member audience in any focused, targeted, or timely manner, LoyaltyBuilderâ?¢ provides the "missing link" in private club marketing and member communications.
"Standing alone, a club web site is a completely passive platform that requires your audience to come to you," states Dan Sharry, Vice President of Sales and Marketing for VCT. "With LoyaltyBuilderâ?¢, private clubs are able to reach out to their members and achieve a greater ROI on their website investment, by pulling their members to their site via a professionally designed, interesting and informative e-publication that their members actually look forward to receiving."
LoyaltyBuilderâ?¢ club clients are now able to deliver key elements of their internal marketing message, even parts of their web site, directly into the inbox of their members, and if desired, their prospects as well. The single goal of LoyaltyBuilderâ?¢ is to help clubs deliver content that their audience really wants to see, and that will also help drive facility usage and grow membership loyalty.
And it’s not just about sending your message electronically. "LoyaltyBuilderâ?¢ e-newsletters are as different from a basic email blast template as the modern computer is from an old IBM typewriter," states Stephen Ready, President & CEO of VCT. "It’s a fully managed newsletter publishing service. VCT assumes all the burden of creating the newsletter; collecting the content, formatting the articles, creating the layout and table of contents, designing the newsletter’s look-n-feel, managing departmental promotions, images, survey design, archiving, etc. We then manage the distribution to the club’s membership and/or prospects according to the client’s preferences. Bottom line, if a club’s objective is to grow membership loyalty, increase event participation and build brand, LoyaltyBuilderâ?¢ is the solution."
For more information on VCT, LoyaltyBuilderâ?¢ or MemberReachâ?¢ (featured in the December issue of Club Management Magazine), please visit VCT on the web at www.vctcorp.com
About VCT
VCT is a company passionate about relationships – both the relationships we enjoy with our clients, and those our clients enjoy with their members, guests and prospects. Since 1999, VCT has been the leading provider of Relationship Marketing Solutions to the private club and golf industries, helping hundreds of clubs nationwide rapidly implement solutions to drive increased member loyalty while achieving sales and marketing effectiveness. With a focus on overall customer success, and the impact that has on bottom line results, VCT’s custom Relationship Marketing Solutions continually exceed expectations across all segments of the market. By combining best-of-breed marketing, sales and communication methodologies with proven relationship management technologies, VCT’s custom solutions empower our clients to drive continued loyalty, while generating increased revenues, profitability and growth. For more information, please visit VCT on the web at www.vctcorp.com.
Contact:
Dan Sharry
VP, Sales & Marketing
dsharry@vctcorp.com
877.258.2676 ext 214
