The Day That Golfers Nationwide Get Opportunity To Be the First to Hit Revolutionary New Drivers
BEAVERTON, Ore. (January 31, 2007) – February 3rd is SUMO Saturday, a day designed by Nike Golf to give curious golfers around the U.S. the first opportunity to demo and purchase Nike Golf’s new SasQuatch SUMO" and SasQuatch SUMO Drivers.
SUMO Saturday, the day before the Super Bowl, is a day-long national promotion implemented by Nike Golf that provides golf shops the opportunity to create in-store promotions, a concept that has inspired creative events such as long drive contests, the use of Sumo wrestling shorts, giveaways of Nike Golf products and more.
Leading up to SUMO Saturday, Nike Golf created an aggressive television, online and in-store teaser campaign – all to promote SUMO Saturday and to encourage consumers to hit, demo and purchase the SUMO and SUMO" driver.
"This is an exciting promotion", said Chris Mike, Director of Marketing for Nike Golf. "Across the country golfers will be able to finally see what all the SUMO buzz has been about. They can experience firsthand what the highest moment of inertia in golf can do for their game."
To find the nearest SUMO Saturday, consumers can log onto: www.nikegolf.com, click on SUMO Saturday, enter city and zip code and a list of locations nearest to them will appear.
Named SUMO for the SUper MOment of Inertia created by Nike Golf’s geometric designs, the SUMO" has the highest MOI (Moment of Inertia) in golf and the SUMO has the highest MOI of any all titanium driver. Nike Golf has evolved the leading innovation of geometric design to bring golfers even more distance, forgiveness and accuracy through new record levels of MOI.
Nike Golf’s SUMO" is visually distinctive due to its square head design and already has enjoyed success on the PGA Tour with K.J. Choi’s victory at the 2006 Chrysler Championship.
Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to honoring and respecting the traditions and heritage of the game, and to providing committed golfers with the absolute best equipment in the game. In 2007, Nike Golf’s PGA Tour Staff has one victory, three top-10 finishes and one international victory. In 2006, Nike Golf accumulated 16 PGA Tour victories and 67 top-10 finishes, as well as one victory on the Nationwide Tour and 11 additional international wins. For more information on Nike Golf, visit our Web site at www.nikegolf.com. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
Contact:
Beth Gast – Nike Golf
(503) 532-8852
Beth.Gast@nike.com