Introduction of GolfLogix GPS Unit Powered by Garmin Highlights Show
SPRINGFIELD, Tenn. – ForeFront Group Inc. (OTCBB: FOFH) had a tremendous response to the new handheld GolfLogix GPS unit powered by Garmin (Nasdaq: GRMN) technology at the recent PGA Merchandise Show in Orlando, according to Mike Hedge, president and CEO. Over a three-day period, the company placed the product in more than 600 domestic accounts and more internationally.
"Customer response to the GolfLogix introduction far exceeded our pre-show expectations as numerous on and off course golf stores enthusiastically committed to the GolfLogix GPS technology," said Hedge. "The power of the Garmin brand was very evident. They are the unequivocal leader in the GPS market, and we look forward to helping them forge this position in the golf industry too."
ForeFront has an exclusive distribution agreement with GolfLogix to promote and sell to golf courses, golf specialty shops and sporting goods outlets. GolfLogix, Inc. also has an exclusive agreement to utilize its proprietary golf software on Garmin’s eTrex line of GPS receivers. With a suggested retail of $349, this will be the only handheld unit in the growing golf GPS market to feature Garmin technology.
In addition to the GolfLogix product, the PGA Show was the first major exhibition of products under the ForeFront Group umbrella for Burton Golf and Devant Sport Towels, both acquired in 2006. The combined ForeFront brands enjoyed a significant increase in orders written at the show versus 2005.
"Our one-stop shopping strategy for golf accessories continues to resonate with the golf trade. Customers tell us this is exactly what they want to see for this category", said Hedge. "Our on-course sales division, in particular, had record sales at the show as golf professionals are seeing the benefits of our approach."
About ForeFront
ForeFront Holdings, Inc. (OTC: FOFH), formerly Datrek Miller International, is a leading supplier of golf accessory products and services. The company and its subsidiaries have been designing, manufacturing and marketing premium quality golf accessory products since 1907. ForeFront owns the Burton Golf, Datrek, Devant Sport Towels, Miller Golf and Sir Christopher Hatton brands. It has licensing agreements and/or distribution agreements with GolfLogix powered by Garmin, NCAA, NFL/Wilson Sporting Goods, PGA TOUR, Champions Tour, LPGA, Nationwide Tour, Ryder Cup, Suunto, Top of the World Headwear and Rob Akins Golf. ForeFront services over 10,000 points of sale through multiple distribution channels offering a wide selection of products and value-added services. More information and a complete product catalog can be found at www.forefrontgolf.com.
Contact:
Josh Raymond | Account Executive
Alday Communications, Inc.
144 Southeast Pkwy., Ste. 250
Franklin, Tennessee 37064
615.791.1535 x 28
www.aldaycommunications.com
