PLANO, TEXAS, February 7, 2007 – Henry Lange has been named president of Women’s Golf Unlimited, a subsidiary of Adams Golf. Lange, formerly a regional vice president of sales for Adams Golf, will oversee the day-to-day operations of Women’s Golf Unlimited and its two major brands, Lady Fairwayï?¤ and Square Twoï?¤.
"Henry’s many years of experience on the retail side of the industry as well as his knowledge of golf equipment and his involvement with the evolution of the Adams Golf brands make him uniquely qualified for his new position," said Mr. Chip Brewer, Adams Golf president and CEO.
Lange joined Adams Golf in 1999 as director of retail sales and marketing strategy after spending more than a decade in golf retail in Philadelphia. He was promoted to regional vice president at Adams Golf in 2000. Lange is a 1984 graduate of West Chester University, located in West Chester, Pa.
"I am thankful for this opportunity and I look forward to growing the Women’s Golf Unlimited brands," said Lange. "There is tremendous growth in the women’s golf category and we are positioned to capitalize on this by enhancing the overall quality and value of our products with more emphasis and resources devoted to innovation, technology and design."
Adams Golf’s acquisition of the brands and intellectual properties of Women’s Golf Unlimited became official Feb. 1, after Women’s Golf Unlimited shareholders approved the transaction. The Women’s Golf Unlimited brands will remain separate and distinct in the marketplace, but will benefit from Adams Golf’s overall corporate resources.
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