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Mitchell Golf Announces ‘Recognized Club Repair Shops’ Program To Bring Tour Performance Upgrades To Golfers

February 9, 2007

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Mitchell® Golf Equipment Company, Dayton, Ohio announces the launch of its new "Recognized Club Repair Shops". The Program is a marketing plan of "Recognized" Mitchell® Club Repair Shops that offer tour performance upgrades to golf clubs for golfers of all abilities. It is an international network of PGA golf professionals, golf retailers, club repair shops and club makers that are qualified to perform industry standard club performance upgrades equal to the performance repairs the tour professionals receive on tour every week.

Ads start running this month in golf publications to drive golfers to the program’s website, www.mitchellclubrepairshops.com. There, golfers can us the shop locator to find a "Recognized" shop near them. The site contains information about club performance repair services and explains why golfers should have their clubs upgraded for better performance. Each "Recognized" shop has a directory page that lists the club performance repairs they offer. Services include measuring and bending irons, metal woods, hybrids & putters; club fitting using dynamic lie boards & launch monitors; re-shafting with after market shafts made popular by tour professionals and re-gripping to fit any golfers’ hand size.

Golf club performance upgrades have become the industry’s recognized way of improving golfer’s scores, especially when coupled with golf instruction. It has been well documented that it takes more than a good golf swing to shoot lower scores. It takes good club performance too. Golfers see greater improvement when their clubs perform better.

Mitchell® "Recognized Club Repair Shops" display an in-shop marketing kit, which includes a shop banner, window decals and a wall plaque certificate to identify them as a "Recognized" Mitchell® Club Repair Shop. They are a registered business with an experienced technician who performs recognized industry standard club performance repairs. Their shop is outfitted with professional grade repair equipment to perform club performance upgrades equal to tour repair vans.

Mitchell® "Recognized Club Repair Shops" currently can be found in all Edwin Watts Golf Shops, Golf USA corporate golf stores, Pro Golf retail stores, select PGA Golf Professionals, club repair shops, local retailers and certified club makers.

Mitchell® Golf expects this program to become the largest network of club performance repair shops in the country. It offers the golfing public the choice of an independent certified repair shop available for the first time at all the different types of golf businesses offering club performance repairs.

ABOUT MITCHELL® GOLF

Mitchell® Golf is the #1 source in the world for professional grade club performance repair equipment, supplies and education. Mitchell® Golf products are used on all major golf tours, by PGA Tour Professionals, PGA Golf Professionals, club makers and major golf retail stores to serve the performance repair needs of their members and customers.

Contact:
Ed Mitchell

Mitchell Publishing Company

937-436-1314 ext. 115 Office

937-609-2135 Cell

ed@mitchellpublishing.com

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