Innovative New Piece Offers Three Garments in One: Dress, Polo and Skirt
CARLSBAD, Calif. (February 7, 2007) -adidas Golf, a brand of the TaylorMade-adidas Golf Company, has introduced the ClimaCool Convertible Dress. A revolutionary new women’s athletic garment, the Convertible Dress is designed to be worn as a dress or converted into two pieces – polo and skirt – that can be worn separately.
The ClimaCool Convertible Dress features CoolMax® Extreme (by Invista) and Lycra® to combine cool comfort with outstanding freedom of motion. CoolMax Extreme, by Invista, wicks sweat away from the skin to the outer fabric surface for quick evaporation, keeping the athlete drier, cooler and more comfortable. Pronounced mesh panels deliver additional ventilation.
"Our innovative ClimaCool Convertible Dress is a great addition to any female athlete’s wardrobe," said Patricia Dahan, adidas Golf director of global apparel. "The fit is athletic and the styling is fashion forward. Combine that with its CoolMax® Extreme and Lycra fabrication technology and the result is a garment that looks great, feels great and fits great whether worn as a dress, polo or skirt."
ClimaCool Convertible Dress
â?¢ self collar
â?¢ extended zip placket
â?¢ notched, open sleeve
â?¢ tonal waistband that serves as a belt
â?¢ UV protection
â?¢ anti-microbial finish
â?¢ relaxed, athletic fit for greater freedom of movement
â?¢ printed CoolMax® Extreme undershort
â?¢ three colors: posie, blue jay and black
â?¢ 95 percent polyester and five percent Lycra CoolMax â?¢ Extreme French terry
â?¢ Manufacturer’s suggested retail price $110
Availability is through adidas Golf’s green grass and resort accounts and at select golf specialty shops.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com.
The adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has approximately 25,000 employees worldwide and generates sales of about â?åÂ9.5 billion (2005).
Contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
