CARLSBAD, Calif. (February 7, 2007) -adidas Golf, a brand of the TaylorMade-adidas Golf Company, has announced the introduction of its women’s apparel line for fall/winter 2007, consisting of its innovative ClimaCool® and ClimaLite® tops and bottoms.
"We chose a more aggressive route and took an entirely new approach when designing this year’s line," said Patricia Dahan, adidas Golf director of global apparel. "We feel it combines fashion and technology in a fresh, new way that we believe will change the way athletes view women’s golf apparel."
Spearheaded by its ClimaCool® Motion Convertible Dress, a revolutionary new women’s athletic garment that can be worn as a dress or converted into two pieces – polo and skirt – the new line of women’s wear features a rich offering of high-performance apparel in attractive colors, just in time for the golf season.
adidas Golf’s ClimaCool is a moisture-management technology that incorporates the best moisture management fabric in the industry, Invista’s CoolMax® Extreme. ClimaCool is designed to improve air-flow, resulting in a more breathable garment that reduces skin temperature and keeps the wearer cool and comfortable.
The ClimaCool line of women’s tops consists of a variety of styles including:
â?¢ solid pique polo
â?¢ sleeveless pique polo
â?¢ long-sleeve pique polo
â?¢ motion color block polo
â?¢ motion sleeveless color block mock
â?¢ motion short-sleeve color block mock
â?¢ plaid print polo
â?¢ textured solid polo
â?¢ white base stripe polo
â?¢ sleeveless bias plaid top
â?¢ bias checker textured polo
â?¢ sleeveless color block top
â?¢ sleeveless birds-eye stripe polo
â?¢ color block print mock
â?¢ color block polo
â?¢ 3/4 sleeve shadow stripe polo
Features incorporated into ClimaCool® women’s tops, which are specifically shaped to fit a woman’s body, include:
â?¢ athletic fit for greater freedom of movement
â?¢ UV protection equivalent to SPF 25
â?¢ anti-microbial finish
â?¢ wicking collars
â?¢ easy care / machine wash cold, tumble dry low
â?¢ minimal shrinkage
â?¢ heat-sealed back-neck labels for less irritation
â?¢ built-in bra top style for women
â?¢ built-in bra strap holders in women’s sleeveless styles
Additional adidas Golf women’s offerings include:
â?¢ ClimaCool full-length skort
â?¢ stretch skort
â?¢ stretch short
â?¢ stretch Bermuda short
â?¢ stretch zip crop pant
â?¢ stretch twill pant
â?¢ ClimaCool crop pant
â?¢ full-length stretch twill skort
â?¢ ClimaCool skort
adidas Golf women’s apparel is sold through green grass and golf specialty shops. Visit the adidas Golf booth at the 2007 PGA Merchandise to see the entire line of adidas Golf apparel and footwear.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com.
The adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has approximately 25,000 employees worldwide and generates sales of about â?åÂ9.5 billion (2005).
Contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
