Manchester, NH – Kye® will present its 2007 line of contemporary women’s golf and resort apparel at Booth #889 at The 2007 Exclusive Show at the Sands Expo (attached to The Venetian), Hall G in Las Vegas, February 14-16, 2007.
Combining comfort and function with style and femininity, the Kye® line is designed to meet the demands of women seeking a more sophisticated and fashionable look on and off the golf course.
The new 2007 collections maintain the on-the-course/off-the-course versatility that is integral to the Kye® brand. Kye® achieves an additional level of sophistication due largely to fabric selection, incorporating the latest themes from the runway into collections that are appropriate on and off of the fairway. The fabrics were carefully sourced, not only for their fashion appeal, but also for their everyday functionality and technical elements. Picking up on one of the latest trends in Europe, two of the new collections, Kauai and Kyoto are designed around fabrics with colorful flowers and abstracts on dark solid bases. A third new collection, Soho, is influenced by the work of designers such as Mary Quant who came out of Soho in the Sixties. Central to this collection is a bold orange and amethyst geometric design printed for Kye® on an Italian Stretch cotton woven and an Italian Stretch "Mini Pique" Breathable and Pull-Resistant Microfiber knit.
Aspen, another new collection, is an elegant combination of earth tones and pewter. The ongoing metallic trend has factored into the brand in past seasons and continues in 2007 through the use of laminated jacquards, silver threading and metallic printing. Aspen features metallic accent printing on an abstract Italian stretch cotton blend as well as a luxurious luminescent pewter stretch silk/cotton blend that is machine washable.
The line encompasses a variety of Collections that range from bold to sophisticated, appealing to a variety of tastes. The Kye Classics, which feature the colors black and white, have pieces that coordinate with pieces in the other collections or stand alone. In addition, because of intentional coordination of color ways, buyers are able to create their own collection by mixing and matching pieces from various collections. Although the new Collections are very different, they all are very consistent "Kye" in their clean silhouette, designer level European fabric, Swarovski® crystal buttons, and easy-care versatility. All pieces possess a timeliness that is Kye®.
"We are looking forward to The Exclusive following on the heels of a successful 2007 Orlando PGA Show, which marked our 5th PGA Show. I am excited about what we have accomplished in this time frame," said Company Founder and President, Kye Power. "We have expanded our line but have maintained our vision. We have seen other brands trying to replicate some of our ideas, but there is generally a difference when compared to the original. We take pride in our attention to detail and the quality of our clean-finished garments."
Added Power, "Although we do not have a typical golf look, we pay close attention to the demands of the game. Designing for golf involves not only style, cut and construction, but also working with the mills to incorporate the latest technology into the fabric. Going beyond the needs for movement, wicking, sun protection, and ease of care, we are now working with one of our top Italian mills on a fabric that promotes "Wellness and Comfort" through the use of Ion technology. Wearers of Kye® appreciate that there is actually a significant amount of innovation in their stylish look."
For all collections, the silhouette is clean and the fabrics are machine washable. The line includes innovative golf features that have been integrated into couture, such as hidden tee holders, the signature ball pocket, and scorecard holder. The line merges fashion and function, incorporating luxuries such as Swarovski® crystal with the latest European performance fabrics made with Tactel,® Lycra,® and Meryl® microfibers and Ion and Plasma technology and domestic high-tech Polartec® fabrics such as Power Shield,® Power Dry,® Power Stretch,® and Thermal Pro® Curly.
Kye Power Inc. is a privately-held company headquartered in Manchester, New Hampshire. Garments are manufactured in the U.S.A. of domestic and imported materials. Kye® can be found in select pro shops, resorts, off-course specialty stores and boutiques.
For more information:
Kye Power Inc.
t 603.627.8885
kye@kyepower.com
The Langer Place Mill
f 603.627.6366
www.kyepower.com
55 South Commercial St
Manchester, NH 03101
Contact:
Kye Power
