New course directory program on GOLF.com highlights major shift in marketing spend towards online search
Search engine marketing this year is projected to grow by 39% — the fastest growth of any online segment — according to a report from Outsell Inc. The national study also found that internet marketing will rise by 18% this year, compared to a 5.8% growth rate for all U.S. advertising.
The effectiveness of online search is changing the way golf courses allocate their marketing budgets. Less is being spent on traditional advertising and more on programs like the new enhanced online course directory program from GOLF.com which is managed by Tee Time Watch (www.teetimewatch.com).
The program, which launched in December, gives courses the opportunity to obtain premium placement in GOLF.com’s course finder (www.GOLF.com/coursefinder), the most used golf course search engine on the Internet with approximately 200,000 searches taking place each month. Course Finder provides golf course search for GOLF.com’s entire network of websites including Golf.com, Golfonline.com and Sports Illustrated’s SI.com Golf Plus.
"Online search is how today’s golfer finds places to play and is now a "must have" in the golf course marketing budget", stated Tee Time Watch CEO, Matt Kraus, "The GOLF.com course finder is the most compelling search marketing choice for courses, simply because of the number of active golfers using GOLF.com"
Tee Time Watch is an interactive marketing company based in Milford, CT providing innovative e-mail and online marketing solutions for golf courses, manufacturers and consumer brands. Courses seeking information on the GOLF.com course directory program should call 877 202 2229 or visit the Tee Time Watch booth (9234) at the Golf Industry Show.
Contact:
Paul Butcher
Paul@TeeTimeWatch.com
877-202-2229
www.teetimewatch.com
