Online Chatter Reveals Keys to OGIO Cart Bag Popularity
In 2006, OGIO recorded exponentially higher sales in cart bags than in any year since it revolutionized the category nearly a decade ago. The company has long taken pride in devoting endless hours to creating some of the industry’s most disruptive technology, and elevating the standards for the anything-but- standard golf bag.
Sifting through the multiple blogs and chat rooms through which golfers compare notes, OGIO continues to rack up praise for its progressive approach to bag design.
"The name Ogio has exploded for golf bags," says one post on cart-golf-bags.com. "They compete head-to-head with the BIG golf companies, and even come out on top. Ogio takes functionality to a new level."
A new level is exactly what customers want, says OGIO national golf sales manager Tom Gocke. "We were surprised to learn that among our best-selling bags in 2006, the Atlas – one of our most tricked-out offerings – ranked second overall. It’s an indication that our audience consistently wants the newest and latest; they’re wearing the hot Tag Heuer watch and snagging the most recent smart phone."
The OGIO Syncro recently was lauded on BHMGolf.com as a "wonderful bag, with every feature that I really need. It is extremely light, and looks like it costs twice what it does."
This season, the company is stepping up its already impressive cart bag collection with reengineered versions of its best sellers, along with three new bags. The 2007 series includes:
ATLAS (MSRP: $219.00): According to HookedonGolfBlog.com, "Ogio doesn’t think out of the box, they build the coolest and most "pimped out" box to begin with." Case in point: the Atlas, a cart bag loaded with pioneering design components. From the Uniter organizing top to the Hoode rain hood, all the way down to its favored Zipperless Ball Pocket, the Atlas is to golf bags what Bugatti Veyron is to cars: light years ahead of the competition.
SYNCRO (MSRP: $179.00): With a defiantly hi-def look, the Syncro is the embodiment of golf style with color combinations including: Flame-and-Khaki; Chairo-and-Silver; Garnet-and-White; and sleek Black-on-Black. The 6.9 lb. design holds its own on the course with a 15-club Uniter top, molded Ball Silo, and nine zippered pockets.
CHAOS (MSRP: $149.00): OGIO’s Chaos handles gear like a dream, with a 10" Woode top and full-length, three-way dividers. Eight zippered pockets line this organizing bag inside, while Velcro and bungee cords contain golf towels, gloves, and putter covers. The Chaos is available in Chiaro/Silver, Khaki/Fire, Olive/Bone, and Black/Black.
FORCE (MSRP: $129.00): This 5.9 lb. bag is deceivingly outfitted with intelligent features indulging a 9" Woode organizing top, full-length three- way dividers, integrated trunk handles, and expandable hydration sleeve. The Force is available in Fire, Petrol, Black, Chocolate/Bone, Carolina Silver, and Black.
SHADOW (MSRP: $179.00): The Shadow knows where everything belongs. Recently, after replacing another brand’s bag with this women’s specific cart bag, one eBags.com customer noted that the Shadow is, "Well organized, functional; color combination is what I was originally looking for." What this customer and others find are a 10" Uniter organizing top, full-length club dividers, 10 pockets, and an insulated hydration pocket, all nestled into a 36" bag available in Grape/White or Green/White.
OGIO’s 2007 cart bags are shipping immediately to retailers nationwide. For more information, call 800.922.1944, 801.619.4100, or visit www.ogio.com.
email: kelly@ogio.com
phone: 800.922.1944
web: http://www.ogio.com
Contact:
Kelly M. Mooney / This Just In (503.722.4080 or kelly@tji-inc.com), and Mike Beedle / OGIO (801.619.4100 x3264 or beedle@ogio.com).
