World’s Premier Golf Destination Marketing Cooperative Launches Magazine to Celebrate 40th Anniversary in 2007
February 12, 2007, Myrtle Beach, S.C – To celebrate their 40th anniversary this year, Myrtle Beach Golf Holiday recently debuted the inaugural 2007 Myrtle Beach Golf Holiday Magazine which will serve as the ultimate source for both golfers new to the Grand Strand area and longtime guests.
Keeping information about Myrtle Beach golf courses, golf package providers and golf schools formerly found in the Myrtle Beach Golf Holiday Planning Guide, the size of the Magazine increased significantly as 10 golf and travel writers contributed an additional 28 pages of articles on golf tips, golf etiquette, area events and tournaments, area restaurants and attractions to enjoy and the history of Myrtle Beach. In 2007, 34 photographs of Grand Strand area courses were also added to help golfers picture the site of their next round. For the first time, market advertisers appear in the Magazine to reach Myrtle Beach’s avid golf audience.
For those who want to view the Magazine immediately, an online version is available on the Golf Holiday Web site, GolfHoliday.com, and golfers can navigate by turning pages as a reader would do with a book. Pages can be examined at full size or as thumb-nail sketches for quicker review. Golfers can utilize the zoom feature to better view the information and photographs as well as bookmark pages for later reference and to email friends.
"The Internet is clearly the driving force for consumers researching destination information," said Bill Golden, Myrtle Beach Golf Holiday’s vice president and director of marketing. "However we still feel that there is a need for a printed magazine which will serve as an effective sales tool to educate golfers about the experience that awaits them along the Grand Strand.
"Golf Holiday is considered the predominant golf destination marketer in the world but we can’t be satisfied with our accomplishments. Almost four million rounds of golf are recorded along the Grand Strand each year and we are constantly striving for more effective methods to reach more golfers. With an unparallel nine "Top 100" golf courses located along the Grand Strand, no other golf destination in the United States can match the quality of golf found in Myrtle Beach."
Golf Holiday was founded in 1967 and published its first guide that year with eight golf courses and 10 hotels featured and a distribution list of 20,000 golfers. Forty years later, the 2007 Magazine has grown to 128 pages with 77 golf courses and 72 golf package providers featured and 250,000 copies to be mailed to golfers around the world.
About Myrtle Beach Golf Holiday
Myrtle Beach Golf Holiday is a non-profit trade association of 77 championship golf courses, 72 golf package providers and five golf schools in the Myrtle Beach, South Carolina area. Founded in 1967, the organization has been and continues to be the driving force behind the growth of the Myrtle Beach area golf market. The originator of the "Stay and Play Package" and the "Ultimate Buddy Trip," Golf Holiday provides non-biased information about the area accommodations and golf courses to assist golfers in making the most informed decisions when planning for their next vacation. Golf Holiday also hosts seven events and tournaments annually to help grow the game of golf and attract golfers to the Grand Strand during slower times of year. In addition to hosting the Hootie and the Blowfish Monday After The Masters Celebrity Pro-Am Golf Tournament each spring, Golf Holiday also manages the PGA TOUR Superstore World Amateur Handicap Championship – the world’s largest on-site golf tournament, the Summer Family Golf Tournaments, the Spring and Fall Palmetto High School Golf Championships, the Veterans Golf Classic and the FDNY 9-11 Memorial Golf Outing. For more information, call Myrtle Beach Golf Holiday at 1-800-833-8798 or visit GolfHoliday.com.
Contact:
Cheryl Harden or Erin Barrett
Brandon Advertising and Public Relations
(843) 916-2000
charden@brandonadvertising.com
ebarrett@brandonadvertising.com
or visit brandonpr.com