Pink Panther’s First Precept Win Comes with Expense to Sponsor
Covington, Ga. — As Paula Creamer hammered her Precept TOUR SIII golf ball ÂåÂÂåÂ- overcoming windy conditions at the SBS Open while winning her third career victory on the LPGA TOUR – the folks in the Bridgestone-Precept Golf marketing department were scrambling to re-evaluate the brand’s newest TV ad campaign.
As part of Precept’s new television ad campaign, Creamer stars with Nick Price in a humorous look at the contrasting styles and careers of both players, thus far. Creamer claims to have 2 LPGA Tour championships, in a back-and-forth bragging session with Price, but after her thrilling 1-shot victory this weekend that number is no longer accurate. The campaign was originally scheduled to break on The Golf Channel the last week in February, but whether that happens, remains to be seen.
"We are excited to have Paula record her first win with a Precept ball," said Dan Murphy, Senior Director of Marketing, Bridgestone Golf, Inc. "She was close a few times last season, so we knew it was only a matter of time. As far as the ads are concerned, I don’t care if we have to keep redoing them every week, so long as Paula continues winning, it will all be worth it. I do have to admit though, that her timing is a bit ironic."
Seamless Cover Technology Proves Invaluable in Windy Conditions
As winds picked up on the Palmer Course at Turtle Bay this weekend, consistent ball-flight and resistance to wind became an even greater factor. Creamer relied on the Precept Tour SIII which features a true seamless cover for enhanced performance and more dependable distance control in route to a tournament best 9-under par finish.
"In the tough conditions it was nice to know that I could really count on the unwavering performance of the Tour SIII," said Creamer. "The seamless cover really made a difference when the trade winds started to blow. I was able to continue to aim at pins when I needed to, with the confidence of knowing that all I had to do was just put a good swing on it. I look forward to more wins with Precept."
For more information on Paula’s Tour SIII and the full line of Precept products visit www.preceptgolf.com.
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Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including, Stuart Appleby, Paula Creamer, Fred Couples, Shigeki Maruyama and Nick Price. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit http://www.preceptgolf.com.
Contact:
Jared Kelowitz
jaredk@jdpr.com
JDPR, 864-233-3776 x 24
www.preceptgolf.com
