Tour Pros Eager to Put the Burner and the r7 SuperQuad into Play
CARLSBAD, Calif. (February 26, 2007) – Unveiled on tour just five weeks ago, TaylorMade’s newest drivers, the Burner and the r7 SuperQuad, have proved an overnight sensation on the PGA Tour. Burner and SuperQuad usage at the last six PGA Tour events, stacks up like this:
Burner r7 SuperQuad
Buick Invitational 7 7
FBR Open 9 7
AT&T 11 9
Nissan Open 10 13
Accenture Match Play 1 5
Mayakoba Golf Classic 9 7
total 47 48
That adds up to 95 of TaylorMade’s two newest driver models that have been put into play on the PGA Tour in just six events.
Burner r7 SuperQuad
"The demand for the Burner and r7 SuperQuad has been phenomenal," said Keith Sbarbaro, TaylorMade vice president of tour operations. "Most of the guys who want the r7 SuperQuad have said that it’s the driver they’ve been waiting for, because it combines the power and forgiveness of a 460 cc clubhead with four movable weights. Four weights gives them far greater control over their launch conditions compared to two weights, affecting both spin-rate and launch angle while exercising a greater influence over shot shape.
"Players are also really excited about the Burner, both by its dynamic looks and the boost it gives them in ball speed," added Sbarbaro. "They’ve also been surprised to see a driver by TaylorMade without Movable Weight Technologyâ?¢, but they get it when we explain that this club is all about increased clubhead speed, increased ball speed and increased distance."
Tour pros who have put either the Burner or r7 SuperQuad in play during the past three weeks include Sergio Garcia, John Daly, Justin Rose, Robert Garrigus, Sean O’Hair, Kenny Perry, Fred Funk, Tom Lehman, Nathan Green, Paul McGinley, Tim Petrovic, Robert Damron, Carlos Franco and Pat Perez. Funk won the PGA Tour’s Mayakoba Golf Classic yesterday while using a SuperQuad, and last week Paula Creamer used a SuperQuad to win the LPGA Tour’s SBS Open.
"When it comes to drivers, tour pros like options," said Sean Toulon, TaylorMade executive vice president of brand and product creation. "They want choices depending if their preference is to calculate and launch the ball, or simply swing hard and bomb it long. Clearly the Burner and r7 SuperQuad have struck a chord among tour pros – the proof is in the demand."
Learn more about TaylorMade’s new Burner driver and r7 SuperQuad driver.
* Darrell Survey driver model counts, 2007 Buick Invitational, FBR Open, AT&T Pebble Beach National Pro-Am, Nissan Open, Accenture Match Play and Mayakoba Golf Classic.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com.
The adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has approximately 25,000 employees worldwide and generates sales of about â?åÂ9.5 billion (2005).
Contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
