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Ironwood Signs On with Legendary Marketing’s Golf Marketing Commander Product for Integrated Marketing and Web Solutions

February 28, 2007

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Lecanto, FL – Andrew Wood, President, Legendary Marketing, the world’s leader in golf marketing, announces the launch of Legendary Marketing’s new Golf Marketing Commander product for Ironwood Golf Club in Exeter, Ontario. Golfers travel from miles around to enjoy this scenic course filled with challenging tree-lined fairways. With mature pines and sleek greens, Ironwood has consistently been rated by the London Free Press as one of the best courses in this Canadian province. Its new Golf Marketing Commander web site is www.ironwood.net

Golf Marketing Commander puts users in charge of all facets of command and control over every aspect of their golf operation’s sales, marketing, communications, reporting and Customer Relationship Management (CRM). It has met with tremendous success for Legendary Marketing, based in Lecanto, Florida, since its introduction at the PGA Merchandise Show last January.

With Golf Marketing Commander, data collection has been brought to a new level for Ironwood according to Club Owner, Gib Dow. "We had a guy today fill out the Free Golf Survey, Member for a Month Survey, and a Membership Request Form. Then on top of that, we have collected more data from potential new customers in the last 6 days than we ever have at any golf show," says Dow. Peter Winter, the Marketing Specialist assigned to the Ironwood account adds, "Ironwood has embraced the philosophies behind database marketing and by building their database and utilizing the incredible tools within the Golf Marketing Commander, we expect not only to increase rounds at Ironwood, but to drastically increase dollars per round and tournament business."

Golf Marketing Commander provides an exact ROI on every individual promotion, and with its arsenal of tools, it significantly improves the effectiveness of lead generation and customer communication as it maximizes revenue. It even trains staff how to sell and be responsive to prospective membership and outing request inquiries among other benefits.

With Golf Marketing Commander, golf facilities can track prospect inquiries, seamlessly route qualified leads to the appropriate department at a golf facility and automatically produce detailed reports from every ad campaign, E-blast, direct mail or promotion among other features.

For more information on Legendary Marketing’s Golf Marketing Commander, visit www.legendarymarketing.com or call (800) 351-2711.

Legendary Marketing is the world’s leader in golf marketing, the only totally integrated and results-based marketer delivering players and profits to its clients. Through telemarketing, direct mail, print ads and E-mail blasts, as well as segmented data base mining utilizing the Legendary Golf Marketing Commander. Legendary marketing delivers increased profits through sales training and "Legendary" follow up and guaranteed results.

Contact:
Matthew Fiorenza

800-351-2711

Media@LegendaryMarketing.com

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