SAN DIEGO, CA, February 28, 2007 – Callaway Golf Eyewear today unveiled its new line of performance fashion eyewear, the Collection Series C410. The Collection Series C410, with its striking "runway fashion" look, is reminiscent of the couture culture, yet they provide the ultimate in solar protection through the Company’s proprietary Neoxâ?¢ Lens Technology.
The Collection Series C410 eyewear is heavy on performance yet was designed with current fashion trends in mind. It’s a "designer style" eyewear that crosses the ropes between the links and the runway, and they are available in Black and White Hot.
Since its successful entry into the golf market just 18 months ago, Callaway Golf Eyewear has set a new standard for combining function and fashion in golf. The revolutionary Neox Lens Technology delivers a unique combination of superior visual clarity of vision and enhanced protection by allowing more visible light transmission while precisely blocking damaging blue light.
"Over the last 18 months we have focused on educating golfers about the need for advanced ocular protection and performance on the course," said Marcel Schiro, vice president, sales / marketing for Callaway Golf Eyewear. "Now we are turning our attention toward crossing boundaries with our superior eyewear technology into the lifestyle fashion market. Golfers, especially ladies, are looking for a great look that complements their activity."
For more information or to find an authorized Callaway Golf Eyewear retailer, please visit www.callawayeyewear.com.
About Callaway Golf Eyewear
Callaway Golf Eyewear believes that great golf eyewear begins with taking visual acuity seriously. This means selecting your lens with the same care you put into selecting your clubs. Callaway Golf Eyewear features groundbreaking Neoxâ?¢ Lens Technology to deliver maximum clarity of vision and comfort together with advanced ocular defense. Combined with the ergonomic, performance-oriented Callaway Integrated Fit, Callaway Golf Eyewear is serious equipment designed to enhance your competitive edge.
Contact:
Marcel Schiro
Vice President, Sales / Marketing
Callaway Golf Eyewear
(877) CGEyewear
marcel@callawayeyewear.com
