SAN DIEGO, CA, March 5, 2007 – Callaway Golf Eyewear today introduced its new line of sport-specific performance eyewear, the Sport Series S250. The Sport Series S250 Eyewear is a semi-rimless sport style that crosses gender and age boundaries while delivering exceptional performance and solar protection through the Company’s proprietary Neoxâ?¢ Lens Technology.
Though strategically designed as high-performance, golf-specific eyewear, the Sport Series S250 combines advanced solar protection and high-level performance for the golf course.
"Golfers are becoming much savvier in their equipment needs, and those needs extend beyond what club they are using," said Marcel Schiro, vice president, sales / marketing for Callaway Golf Eyewear. "Golf requires you to contend with the elements, and that can have serious long-term consequences beyond your handicap. This is about combining ocular health with advanced performance. The S250 is no mere sunglass; it’s a serious piece of equipment."
Since its successful entry into the golf market just 18 months ago, Callaway Golf Eyewear has set a new standard for combining function and fashion in golf. The revolutionary Neox Lens Technology delivers a unique combination of superior visual clarity of vision and enhanced protection by allowing more visible light transmission while precisely blocking damaging blue light.
For more information or to find an authorized Callaway Golf Eyewear retailer, please visit www.callawayeyewear.com.
About Callaway Golf Eyewear
Callaway Golf Eyewear believes that great golf eyewear begins with taking visual acuity seriously. This means selecting your lens with the same care you put into selecting your clubs. Callaway Golf Eyewear features groundbreaking Neoxâ?¢ Lens Technology to deliver maximum clarity of vision and comfort together with advanced ocular defense. Combined with the ergonomic, performance-oriented Callaway Integrated Fit, Callaway Golf Eyewear is serious equipment designed to enhance your competitive edge.
Contact:
Marcel Schiro
Vice President, Sales / Marketing
Callaway Golf Eyewear
(877) CGEyewear
marcel@callawayeyewear.com
