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Harmon Golf & Fitness Club Signs On with Legendary Marketing’s Golf Marketing Commander Product for Integrated Marketing and Web Solutions

March 8, 2007

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Lecanto, FL – Andrew Wood, President, Legendary Marketing, the world’s leader in golf marketing, announces the launch of Legendary Marketing’s new Golf Marketing Commander Product for Harmon Golf & Fitness Club, a one-of-a-kind private golf and fitness club in Rockland, Massachusetts set on a beautiful lush campus just 20 miles south of Boston. This immaculately groomed, Championship Course features a 490-yard, par five, water-sided tester and a finishing hole that sets up from an island tee. Its new Golf Marketing Commander web site is www.harmongolf.com.

Golf Marketing Commander puts users in charge of all facets of command and control over every aspect of their golf operation’s sales, marketing, communications, reporting and Customer Relationship Management (CRM). It has met with tremendous success for Legendary Marketing, based in Lecanto, Florida, since its introduction at the PGA Merchandise Show last January.

"We recently made the switch over to Golf Marketing Commander from Smart Sites," says Jim Battista, Director of Membership Sales at Harmon Golf & Fitness Club. "We have been very impressed. Not only does it make my life easier, but it is very exciting to think about the capabilities of Commander for our upcoming golf season and beyond! Thanks for your help! "

Peter Winter, the Marketing Specialist assigned to the Harmon account adds, "The sales team at Harmon Golf & Fitness Club is uniquely poised to have their best membership sales year ever. They have already begun utilizing the Customer Relations Management (CRM) tools to manage and track all of their sales leads in order to maximize the potential of every membership sales opportunity. We’re very excited about working with Harmon Golf & Fitness Club and helping their sales team create the best membership and tournament sales environment possible."

Golf Marketing Commander provides an exact ROI on every individual promotion, and with its arsenal of tools, it significantly improves the effectiveness of lead generation and customer communication as it maximizes revenue. It even trains staff how to sell and be responsive to prospective membership and outing request inquiries among other benefits.

With Golf Marketing Commander, golf facilities can track prospect inquiries, seamlessly route qualified leads to the appropriate department at a golf facility and automatically produce detailed reports from every ad campaign, E-blast, direct mail or promotion among other features.

For more information on Legendary Marketing’s Golf Marketing Commander, visit http://www.legendarymarketing.com or call 800-351-2711.

Legendary Marketing is the world’s leader in golf marketing, the only totally integrated and results-based marketer delivering players and profits to its clients. Through telemarketing, direct mail, print ads and E-mail blasts, as well as segmented data base mining utilizing the Legendary Golf Marketing Commander. Legendary marketing delivers increased profits through sales training and "Legendary" follow up and guaranteed results.

Contact:
Matthew Fiorenza

800-351-2711

Media@LegendaryMarketing.com

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