Lecanto, FL – Andrew Wood, President, Legendary Marketing, the world’s leader in golf marketing, announces the launch of Legendary Marketing’s new Golf Marketing Commander Product for The Club at Old Hawthorne, a "throwback" to classical golf with wide zoysia fairways, and Alpha bentgrass tees. Against a backdrop of natural streams, hardwood forests and open grazing land, this new facility opening on May 19, 2007 will be the new home of the University of Missouri’s Men’s and Women’s Golf program for the next 20 years. Its new Golf Marketing Commander website is www.oldhawthorne.com.
Golf Marketing Commander puts users in charge of all facets of command and control over every aspect of their golf operation’s sales, marketing, communications, reporting and Customer Relationship Management (CRM). It has met with tremendous success for Legendary Marketing, based in Lecanto, Florida, since its introduction at the PGA Merchandise Show last January.
"The quality and service that Andrew Wood and Legendary Marketing provide exceeds our every expectation," says Dallas Christensen, Director of Membership Sales at The Club at Old Hawthorne. "Our Marketing Specialist, Peter, calls each week to see how Legendary can help increase our sales by offering suggestions for a plan of action. And, oh by the way, thanks to Legendary’s expertise and follow through, we have seen our daily website hits increase by 428%!"
Peter Winter, the Marketing Specialist assigned to The Club at Old Hawthorne account adds, "We recently segmented The Club at Old Hawthorne’s database so that we could send specific membership offers based on the distance the prospects lived from the club. We sent out only 4000 emails to these prospective members and managed an initial return of over $18,000.00. We are confident this aggressive membership campaign totally managed and tracked by the Golf Marketing Commander will be a tremendous success."
Golf Marketing Commander provides an exact ROI on every individual promotion, and with its arsenal of tools, it significantly improves the effectiveness of lead generation and customer communication as it maximizes revenue. It even trains staff how to sell and be responsive to prospective membership and outing request inquiries among other benefits.
With Golf Marketing Commander, golf facilities can track prospect inquiries, seamlessly route qualified leads to the appropriate department at a golf facility and automatically produce detailed reports from every ad campaign, E-blast, direct mail or promotion among other features.
For more information on Legendary Marketing’s Golf Marketing Commander, visit http://www.legendarymarketing.com or call 800-351-2711.
Legendary Marketing is the world’s leader in golf marketing, the only totally integrated and results-based marketer delivering players and profits to its clients. Through telemarketing, direct mail, print ads and E-mail blasts, as well as segmented data base mining utilizing the Legendary Golf Marketing Commander. Legendary marketing delivers increased profits through sales training and "Legendary" follow up and guaranteed results.
Contact:
Matthew Fiorenza
800-351-2711
Media@LegendaryMarketing.com
