Atlanta-area store was first of fast growing retailer to open in Georgia
ATLANTA (March 23, 2007) – PGA TOUR Superstore held a Grand Re-Opening of its Roswell location on Saturday, March 17, exactly two years after the store first opened to the public on March 17, 2005. The 65,000 square-foot store is located on Holcomb Woods Parkway in Roswell, Ga., just one-half mile east of highway GA400, at the intersection of Holcomb Bridge Road and Old Alabama Road.
The public was invited to the grand re-opening event to see the new addition, a full-sized indoor tennis court, which is available to customers to test rackets, for tennis lessons and free clinics. The Roswell PGA TOUR Superstore is the fourth store in Atlanta to have a tennis court, and both of the new stores in Dallas have an indoor tennis court, as well.
The company is actively seeking locations for PGA TOUR Superstore in Houston, Orlando, Phoenix, Los Angeles and San Diego, for openings in the near future.
"We are excited to showcase the improvement to our Roswell store," said Bill Hamlin, president and CEO of PGA TOUR Superstore. "Our customers in the area wanted a tennis court similar to the other Atlanta area stores, and we were happy to fulfill that request. The addition will give us a better opportunity to help anyone who visits us to improve their tennis game."
Drawings at the event awarded prizes including entries into the PGA TOUR Superstore World Amateur Handicap Championship and into the Annual Father and Son Team Classic held in July. "Beat the Pro" and "Fastest Serve" contests also took place, along with demos and free clinics.
All of the PGA TOUR Superstores provide golfers with an interactive, entertaining experience, as well as access to technology and services usually found in professional "Tour Vans" at tournament sites. PGA of America and other teaching pros are on staff to provide lessons, adjust a swing and guide club fitting. An indoor tennis court, and tennis apparel, equipment and services are also available.
The PGA TOUR Superstore franchise was launched in 2004 with the acquisition of two stores in Myrtle Beach, S.C. By 2005, Golf Digest had named PGA TOUR Superstore the "Best Off-Course Golf Shop" in Myrtle Beach – a town that has nearly 100 on- and off-course golf shops. Since March 2005, the company has opened six PGA TOUR Superstore locations, four in Atlanta and two in Dallas.
ABOUT PGA TOUR SUPERSTORE
PGA TOUR Superstores are owned and operated by Golf & Tennis Pro Shop, Inc. (GTPS), headquartered in Atlanta, Ga. Each Superstore is more than 60,000 square feet and dedicated to providing consumers with exceptional selection, services and prices within an entertaining, interactive store environment. GTPS is the PGA TOUR’s exclusive PGA TOUR partner for off-course/off-airport golf retailing.
Two Superstores operate as Martin’s PGA TOUR Superstore in Myrtle Beach and North Myrtle Beach, S.C. Four Superstores in the Atlanta area (Roswell, Kennesaw, Duluth and Buckhead) and two stores in the Dallas area (Frisco and Plano) operate as PGA TOUR Superstore. All Superstores are focused on game improvement in golf and tennis, as well as growing the games. Each store offers swing simulators and analysis, golf instruction by professional instructors, club fittings, and indoor practice greens, as well as golf and tennis apparel, golf-themed home furnishings, and a vast selection of golf and tennis equipment. The PGA TOUR Superstore’s Web site address is www.pgatoursuperstore.com.
ABOUT THE PGA TOUR
The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.
In 2007, the three Tours will compete in approximately 110 events for approximately $340 million in prize money. Tournaments are being held in six countries outside the U.S. and in 36 states.
In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours have surpassed the $1 billion mark in overall charitable contributions. The PGA TOUR’s Web site address is www.pgatour.com and the company is headquartered in Ponte Vedra Beach, FL.
Contact:
Anya Mailandt
The Richards Group
214-891-5206
anya_mailandt@richards.com
