(RIDGEFIELD, Connecticut) – Boccieri Golf – maker of the TOUR-proven Heavy Putter – announces that Alan Pouyat has been named Vice President of Sales and Marketing to help service rapidly-growing, worldwide demand for the company’s revolutionary, game-enhancing putter.
Pouyat will oversee Boccieri Golf’s corporate and independent sales force, relying on his extensive sales, marketing and operations management experience. He will also direct the company’s promotional activities, including its PUTTLAB Tour ’07 that visits more than 500 golf retail stores in 40 states to analyze golfers’ putting strokes and educate them and retailers about the Heavy Putter’s game-enhancing technology. Pouyat has the incredible fortune to have Richard Massey, Director of Tour Operations / Promotions, and Andrew Crum, Director of National Accounts, to help achieve his goals.
"Al’s strong leadership and organization skills are tremendous assets to our brand," says Stephen Boccieri, President and CEO of Boccieri Golf and inventor of the Heavy Putter. "I love to take talented individuals form other industries and plug them into the golf industry; it brings a whole new dimension to the business. Al’s direction of the PUTTLAB Tour, in particular, will help re-define how sales staff nationwide engage consumers to choose the right putter for their games."
Prior to joining Boccieri Golf, for more than 25 years Pouyat supervised more than 120 employees as General Manager for Stevens’ Auto Group in Milford, CT. In that role, he directed multiple dealerships and was repeatedly recognized for outstanding sales, customer service and satisfaction.
"I’m very excited to combine my passion for the game of golf with my education and quarter century of experience in sales and marketing," says Pouyat. "Boccieri Golf is truly a first-class organization, and my mission is to further develop our retail network to get even more players to try and realize for themselves that the Heavy Putter is dramatically superior equipment."
Golfers of all abilities are significantly improving their scoring after switching to Heavy Putter. Troy Matteson won two Nationwide TOUR events and the PGA Tour’s Fry.com Open en route to five consecutive top-10 finishes. Adrien Mork won two European Challenge Tour events and shot a record-setting round of 59. On the Canadian Tour, Josh Habig won with Heavy Putter.
Introduced in early 2005, the popular Heavy Putter is the first and only putter that automatically improves the consistency of golfers’ strokes. Its unprecedented counter-balance theory of a heavier mass head and weighted grip causes greater stroke stability, consistent swing paths, uniform pace, precise distance and directional control, and tightens the end-over-end golf ball roll.
The pioneering weight technology features a 450 to 550 gram head (conventional heads are 330 to 350 grams). The Heavy Putter’s unique Weight Management System, a 250-gram weight installed in the grip end, produces a balance point 75 percent higher than conventional putters.
Golfers instinctively activate their larger, more stable muscles, preventing wrist breakdown and creating greater stability and consistency throughout the stroke. Adjustable tip weights fine tune the balance point of the putter to match golfers’ unique release characteristics.
The new Heavy Putter Matte Series retails for $199, including the adjustable tip-weight kit. Three blade and three mallet models come in standard, mid and long-putter lengths for men and women with different shaft configurations. Some models are available for left-handed golfers.
Contact: 888.PUTTER.4, info@heavyputter.com, www.heavyputter.com, www.boccierigolf.com.
Contact:
Rich Katz
Buffalo Communications
703.891.3319
rkatz@billycaspergolf.com
