April 5, 2007, Myrtle Beach, S.C. – Myrtle Beach Golf Holiday today announced that the world’s premier golf destination has partnered with Bridgestone Golf, Inc., to become the "Official Golf Ball of Myrtle Beach." Bridgestone becomes the second company in the last year to partner with Myrtle Beach Golf Holiday, joining Nature Valley Energy Bars, the Official Energy Bar of Myrtle Beach Golf.
A dominant force in the premium performance golf ball market, Bridgestone will promote two new performance golf balls in the golf-crazy Grand Strand market. Debuted in early 2007, the Tour B330 and Tour B330-S feature a softer cover formulation, reengineered core and a slightly deeper 330 dimple pattern. Both golf balls deliver increased durability and feel on wedge shots and greater distance off the tee.
Myrtle Beach Golf Holiday and Bridgestone will kick-off an April campaign to reach the thousands of golfers that visit the Grand Strand each spring. Some of the events planned include:
Two Bridgestone Tour Vans will be headquartered at various Myrtle Beach golf courses for two weeks to provide golfers with custom ball fittings
Golfers will have the opportunity to sample thousands of Bridgestone Golf balls
Bridgestone will serve as a presenting sponsor of the Spring Palmetto High School Golf Championship over Easter weekend
Bridgestone promotional teams will visit Grand Strand golf courses, hotels and restaurants to distribute Bridgestone promotional items and golf balls
Bridgestone will team up with Driving4Life, Tom Watson’s and Bruce Edwards’ ALS charity foundation, to host closest-to-the-pin contests each Friday at Grand Strand golf courses. The contests will help raise an estimated $90,000 contribution to the national ALS charity.
"We are excited for the opportunity to partner with Myrtle Beach Golf Holiday and become the official ball of golf’s most popular travel destination," said Dan Murphy, Senior Director of Marketing – Bridgestone Golf, Inc. "By having the opportunity to reach Myrtle Beach visitors, and allowing them to experience Bridgestone’s superior technological advantage, we can do our part in helping to ensure that this great area remains as one of the most sought after spots for buddy golf vacations."
Bridgestone Golf, Inc. manufactures and markets golf balls, clubs and accessories under the Bridgestone Golf and Precept brand names in the United States. Headquartered in Covington, GA, Bridgestone Golf began producing golf balls for the U.S. market in 1985 under the Precept brand name. As the number one golf manufacturer in Japan for many years, the Bridgestone Golf brand debuted in the United States in January of 2005.
Bridgestone’s flagship products include GC.Mid and GC.OS irons, GC Hybrids, WC Design Wedges, J33R 460cc Drivers, J33 Forged Cavity-Back Irons, New Tour B330 and Tour B330-S golf balls and e5 and e6 golf balls.
"We look forward to a long relationship with Bridgestone Golf," said Bill Golden, vice president and director of marketing for Myrtle Beach Golf Holiday. "The Grand Strand is known universally as a ‘must-play’ for serious golfers seeking quality golf courses and our golfers are precisely the target market for a premium golf ball and equipment manufacturer like Bridgestone. Every golfer wants to add 10 yards to their drive and thanks to Bridgestone and their technology, golfers can test out the New Tour 330 and Tour B330-S balls in Myrtle Beach in April."
For more information on the Bridgestone Golf appearance schedule in Myrtle Beach, visit GolfHoliday.com.
About Bridgestone Golf
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including, Stuart Appleby, Fred Couples, Shigeki Maruyama and Nick Price. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit http://www.bridgestonegolf.com
About Myrtle Beach Golf Holiday
Myrtle Beach Golf Holiday is a non-profit trade association of 78 championship golf courses, 72 golf package providers and five golf schools in the Myrtle Beach, South Carolina area. Founded in 1967, the organization has been and continues to be the driving force behind the growth of the Myrtle Beach area golf market. The originator of the "Stay and Play Package" and the "Ultimate Buddy Trip," Golf Holiday provides non-biased information about the area accommodations and golf courses to assist golfers in making the most informed decisions when planning for their next vacation. Golf Holiday also hosts seven events and tournaments annually to help grow the game of golf and attract golfers to the Grand Strand during slower times of year. In addition to hosting the Hootie and the Blowfish Monday After The Masters Celebrity Pro-Am Golf Tournament each spring, Golf Holiday also manages the PGA TOUR Superstore World Amateur Handicap Championship – the world’s largest on-site golf tournament, the Summer Family Golf Tournaments, the Spring and Fall Palmetto High School Golf Championships, the Veterans Golf Classic and the FDNY 9-11 Memorial Golf Outing. For more information, call Myrtle Beach Golf Holiday at 1-800-833-8798 or visit www.GolfHoliday.com.
Contact:
Cheryl Harden or Erin Barrett, Brandon Advertising and Public Relations, (843) 916-2000
charden@brandonadvertising.com; ebarrett@brandonadvertising.com;
or visit brandonpr.com
