LAURINBURG, N.C., … Golf Pride® has introduced a radical new concept in golf grip design and technology with the V-RAD family of putter grips. Slated to make its global debut this month, the V-RAD putter is the most exciting putter grip on the market today, crafted with intricate detail and cutting-edge cosmetic innovation.
The V-RAD putter grip will come in three distinctive and vibrant aesthetic designs called Optikâ?¢, Shockâ?¢ and Silkâ?¢. They are crafted with a proprietary advanced composite rubber (ACR) material to enhance feel and durability, while maintaining the performance and quality standards expected of Golf Pride grips. The exclusive, innovative material is engineered to combine a smooth, subtle surface texture with the optimal amount of tackiness to encourage a light, controlled grip on the putting surface.
V-RAD’s unique semi-pistol shape – with a flat front and smooth rounded corners – fits the widest range of hand sizes and provides a satisfying feel for truer putts, regardless of a golfer’s gripping style. It features one-piece construction that makes it as easy to install as conventional golf grips.
"V-RAD is the answer to golfers who value style and refuse to compromise performance and durability," said Jeff Fiorini, general manager for Eaton’s Golf Grip Division. "It’s easy to clean and we feel it will revolutionize the putter grip category."
Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on five continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit www.golfpride.com.
Eaton Corporation is a diversified industrial manufacturer with 2006 sales of $12.4 billion. Eaton is a global leader in electrical systems and components for power quality, distribution and control; fluid power systems and services for industrial, mobile and aircraft equipment; intelligent truck drivetrain systems for safety and fuel economy; and automotive engine air management systems, powertrain solutions and specialty controls for performance, fuel economy and safety. Eaton has 60,000 employees and sells products to customers in more than 125 countries. For more information, visit www.eaton.com.
Contact:
Dan Koehler 910/277-3749
