Women’s Bag and Accessories Market Leader Achieves 50-Percent Q1 Growth
(Haddonfield, NJ) – Trend-setting designer Keri Murschell announces that her company, keri golf, has recorded account growth of 50 percent in the first quarter of 2007 based on the successful introduction of the brand’s women’s golf bag and accessories collection for Spring 2007.
Buoyed by the debut of its new "bermuda collection" at the 2007 PGA Merchandise Show, the three-year-old company has rapidly expanded its global presence. Known for its eye-catching patterns, keri golf has added high-profile clubs such as Baltusrol and Winged Foot to its list of premier accounts that includes Doral, Trump National, Reynolds Plantation, The Breakers, Kiawah Island, Isleworth and others.
"keri golf started because there was a real need in the marketplace for golf bags and accessories that exuded personality and femininity," says Murschell, the company’s founder and principal designer. "The response to our bold patterns and classic lines has been extremely satisfying and continues to validate our mission to provide women with products that fit their sense of style."
Made exclusively from premium fabrics, keri golf’s high-end, fashionable women’s bags and accessories retail from $65 to $375. Highlights of the Spring 2007 collection include "classic" quilted bags in pink and black, as well as the signature "christina" bag named for LPGA Tour star Christina Kim. Also of note are the company’s totes, headcovers and newly-introduced junior bags with embroidered bumblebee, ladybug and golf cart icons for a fun, youthful vibe.
Designed to match the unique personality of modern women golfers, the attention-grabbing line showcases sleek, modern looks and unmatched craftsmanship using durable water-, stain- and piling-resistant materials. keri golf’s one-of-a-kind cart and stand bags include specialized pockets for balls, an insulated storage space to keep snacks and drinks cold, external tee holders and personalized monogramming.
For more information, please visit www.kerigolf.com or call 888.332.5053.
About keri golf
A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Carried in competition by several LPGA Tour players, keri golf’s boldly-patterned products combine chic style with utility and function. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look like professionals on the course. The line is carried in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
