The combination of print, television and Web content will become a reality on April 23, as a result of the recent agreement reached by Dave Brennan, Publisher of Golf Tips Media Group and Mike Billingsley, President of Action TV.
This new and innovative alliance will give the golf audience something that, until now, hasn’t been available—a fully integrated and coordinated multimedia resource for instruction, equipment reviews and travel tips. Magazines, television, Website and e-mail will unite under one affiliated group for the first time in the category to deliver the most compelling content possible to golfers across the country. "Building a multimedia reader/viewer base under one roof in golf is now a reality," Brennan said.
Additionally, a combined packaging of ad buys for these mediums is available and will be a significant advantage for advertisers looking to extend their reach to serious golfers across multiple mediums. For nearly 20 years, both Golf Tips Media Group and Action Television have developed loyal audiences with their high-quality, focused content. Golf Tips Media Group is recognized for publishing the game’s most in-depth instruction, equipment and travel magazines, while Golf Life TV is respected as the leading independent golf television programming in the U.S. The combined mediums will be supported by innovative, relevant Web content and e-mail newsletters. Working as one team, the staffs from each company will coordinate to bring together the most comprehensive and compelling golf content in the category.
Golf Tips Media Group will continue to publish seven regular issues of Golf Tips magazine, as well as four annual issues. With a loyal national subscriber base and newsstand distribution, Golf Tips Media Group remains the solid number three publisher of paid, audited golf titles in the U.S. Golf Life TV has been chosen as the national golf program for Fox Sports Net. "This means consistent national network promotion of a program that is the choice of regional program directors placing seasonally relevant programming," said Billingsley.
Each 30-minute episode of Golf Life TV will air at least three times and, based on past ratings experience, is anticipated to score a cumulative rating in excess of 0.6—that translates into 420,000 viewers/show. Golf Tips Media Group has a combined paid readership in excess of 1.4 million in print and another 250,000 online. Combined, they’ll deliver advertisers more than 2 million readers and viewers, all of whom are serious golfers looking for the best products, techniques and courses to help them get more enjoyment from their game.
Golf Life/Action Television
Michael Billingsley, President
2734 Walnut Street
Denver CO 80205
Golf Tips Media Group
Dave Brennan, Publisher
12121 Wilshire Blvd.
Los Angeles, CA 90025