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New ReelFit Styles Introduced

April 23, 2007

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Custom-Fitting technology continues to build momentum Worldwide

Fairhaven, MA – FootJoy, the #1 Shoe in Golf, announced today the introduction of two exciting new ReelFitâ?¢ golf shoes. The shoes are built on a new speed saddle pattern in two colorways: a white smooth with brown tumbled saddle and a white smooth with white tumbled saddle. The new pattern features the innovative and Tour-proven Boa® Lacing System from Boa Technology, Inc. The system provides a secure, precise fit with tremendous comfort and stability.

ReelFit continues to gain momentum on all Worldwide professional Tours. While wearing ReelFit shoes, Omar Uresti won the Nationwide Tour’s Livermore Valley Wine Country Championship and Markus Brier won the European Tour’s Volvo China Open last week. On the PGA Tour, many players continue to make ReelFit their shoe of choice, including Jerry Kelly who wore ReelFit shoes last week during all four rounds of the Heritage Classics at Harbor Town.

In addition to the custom-fitting Boa Lacing System, ReelFit shoes features premium waterproof ECLï?¤ Leather by Pittardsï?’ of England, full leather linings, cushioned PU Fit-Bedsï?’, and a GelCollarï?¤ with IntelliTempï?¤ cooling. The great-fitting upper, is supported by a tri-density TPU outsole that offers tremendous stability throughout the entire golf swing.

The new brown and white, style #53832, is available now and all over white, style #53843, is available 5/11. Both shoes carry a suggested retail price of $225.

FootJoy®. The #1 Shoe and Glove in Golf

####

FootJoy, headquartered in Fairhaven, MA has become synonymous with comfort, fit and performance products. The FootJoy brand combines an unmatched heritage and tradition of excellence with scientific materials and design technologies to provide superior and comfortable products to the world’s most discerning golfers. Boa® is a registered trademark of Boa Technology Inc. The Titleist®, FootJoy®, and Cobra® brands comprise Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE-FO). For more information on FootJoy, please visit our web site at http://www.footjoy.com.

Contact:
Whitney Trimble

whitney_trimble@acushnetgolf.com

(508)979-3179

www.footjoy.com

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