Customization Program Features More Ways To Promote Golf Course Brands
NEW BEDFORD, Mass., April 23, 2007 – AHEAD, the company who has set the standard for customization and continuity in the golf industry, introduces two new high performance custom golf gloves designed for courses to promote and brand their facility.
The unique AHEAD ballmarker glove is an all-weather, breathable microfiber with Cabretta Leather in the palm and thumb and flex mesh panels around the fingers and knuckles resulting in a consistent and comfortable fit. The customization on the golf glove is located on the patent pending closure tab. Golfers will not have to worry about losing their ballmarker, the glove uses a strong magnet to keep the ballmarker in place throughout the round. The glove comes with two ballmarkers; a custom club ballmarker and an in-stock AHEAD ballmarker. The suggested retail for the glove is 17.00.
The new AHEAD Tour glove is designed for the golfer who enjoys a full Cabretta Leather glove. The glove, designed for comfort, fit and performance, features Lycra® knuckle inserts which provide added flexibility and also helps wick away moisture. Two types of customization are offered on the AHEAD Tour glove; the popular woven appliqué or the new rubber appliqué label. The suggested retail for the glove is $20.00.
"For the first time in 12 years, we decided last year to move away from FootJoy as our ‘core selling’ golf glove and move to AHEAD. It proved to be a worthwhile decision. Our glove sales have increased by 15%. Feedback from our members was very positive and they commented particularly about it’s comfort and durability, they also admire the woven label," stated Colin Campbell, head golf professional, Europe’s prestigious Loch Lomond.
"Partnering with the AHEAD brand has been by far my greatest business decision," Jim Dorman, PGA head golf professional, Mallard Pointe Golf Course in Sardis, Miss. "Most PGA professionals remember AHEAD as a cap only company but with the addition of stylish apparel, beautifully logo’d accessories and now the best logo golf glove on the market, they have made it easy for my facility to market our logo to our customer. This company is setting the bar very high for everyone else. I haven’t seen this type of innovation in years."
The AHEAD ballmarker glove and AHEAD Tour glove are available in a full size range of men’s and women’s gloves.
AHEAD® is a designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Massachusetts, the company operates four distinct business units: the AHEAD Authentic® apparel line; the Kate Lordâ?¢ Collection of fine women’s hats, apparel and accessories; the AHEAD® "Heavy Metalâ?¢" line of golf accessories; and the company’s unparalleled line of AHEAD® Headgear. AHEAD is a sponsor of PGA Authentic and a supporting partner of PGA Golf Retirement Plus.
Media Contact: Jim Keenan, director of marketing, 508 985-2382, jimk@aheadhq.com.
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