Partnership to Launch with Junior Section Sponsorship At London Golf Show
LENEXA, KANSAS (April 25, 2007) – Accu-Length Expandable Junior Golf Clubs, which recently entered into an exclusive distributor agreement to become the premier line of junior clubs sold throughout South Korea, is continuing its world wide expansion by signing with UK Sports Services Ltd. to be distributed throughout the United Kingdom.
UK Sports Services, based in Derby, England, is taking a bold and aggressive approach to its new partnership. The distributor, working in conjunction with the owners of Accu-Length, has acquired overall sponsorship of the Junior Section at the forthcoming London Golf Show April 26 – 29. Keith Howie and Matt Murray, both directors of UK Sports Services, says the sponsorship will offer high level media coverage at the London show and ensure that Accu-Length’s products enjoy front-of-mind awareness among suppliers and potential customers.
UK Sports Services’ decision to purchase the sponsorship was based on its massive success when it launched Accu-Length in the United Kingdom in the home of golf at the recent Scottish Golf Show. Feedback regarding the revolutionary product was positive throughout the show, both from all junior golfers who tried the equipment and from parents who were genuinely impressed with Accu-Length and its one-of-a-kind spacer system.
Just as UK consumers are being immediately attracted to Accu-Length, UK Sports Services was also struck by its uniqueness the first time it saw the product at this year’s PGA Merchandise Show in Orlando.
"UK Sports Services Ltd. is in business to distribute innovative products to the UK Golf Industry. In a marketplace saturated with sameness, the directors look to open up retailers’ minds to new and better products and approaches to market," says Howie. "Accu-Length and UK Sports Services are therefore made for each other. The brilliantly simple concepts behind Accu-Length created an instant attraction when the two organizations met in Orlando.
"We went to the PGA Show to look for a fresh approach to the junior market in order to complete our desired UK portfolio," explains Murray. "When we found the Accu-Length booth on the first morning of the Show we knew instantaneously that was the junior clubs we wanted to carry. It is truly a brilliant product."
Rick Rutter, President and Founder of OnTrack Sports, LLC, makers of Accu-Length, the only Expandable Junior Golf Clubs, is also ecstatic to be associated with Howie and his company, as well as to expand its international boundaries of influence.
"UK Sports Services have been exceedingly supportive of our goals and we look forward to fulfilling our mutual ambitions for the sale of Accu-Length in the United Kingdom," says Rutter. "Accu-Length continues to grow at an incredible pace and we’re pleased they’re by our side as we take another major step forward."
Consult your local tournament director for use at USGA sanctioned tournaments. Interested retailers may contact Jeff Sharpe, TOLL FREE, at 1-800-376-0716. Accu-Length’s new world-wide headquarters are located at 14125 W. 95th Street, Lenexa, KS 66215. For more information on Accu-Length contact Mary Deatrick at 407 332-5212 or visit the company’s web site at www.acculength.com.
Contact:
Mary Deatrick, DPR
(407) 332-5212, mary@deatrickpr.com
