ALTAMONTE SPRINGS, FL – Approximately two dozens companies will launch and/or display their products on the practice range and green during the ING Demo Lab, a popular element of the 17th Annual ING Spring Conference June 3-7 at Turning Stone Resort & Casino.
The ING Spring Conference is open to anyone in the golf industry, golf-related businesses and media. Entries must be received in the ING office by Wednesday, May 9 in order for companies to be included in the conference materials.
The Demo Lab, scheduled for Tuesday afternoon, June 5, attracts companies with golf equipment or training products. Products are displayed for attendees, mainly members of the golf media, to test and compare.
Companies already registered for the Demo Lab include Bob Burns Golf, Nicklaus Golf, Nike Golf, TaylorMade-adidas and Tour Edge among others. They will also take part in the One-On-One Appointment Show earlier that day. This show features private meetings between exhibitors and attendees of their choice, 15 minutes at a time. During these sessions, business relationships are developed or nurtured and interviews take place.
The International Network Of Golf, a non-profit, media-based networking organization, conducts this annual gathering of golf industry executives and the media. There will be many educational sessions at the conference.
Among the educational topics:
1) How To Get The Most Out Of The Internet – Sreenath "Sree" Sreenivasan, Dean of Students at the Columbia Graduate School of Journalism and WNBC’s tech reporter, will give the Keynote Address on this topic. Sreenivasan travels the world discussing new media trends such as blogs and web surfing.
2) Creating High Energy P.R. Campaigns & Web Sites – Dr. Jerry Teplitz says everything has an energy attached to it. That energy can encourage someone to read an advertisement or throw it away, to stay on a website or immediately click off. In his workshop, attendees will discover these hidden secrets.
3) Regional Publishers, Producers – Will learn from an experienced media buyer how to make their products more appealing to prospective advertisers. Also, these publishers and producers will conduct their annual Media Roundtable Discussion, where ideas, challenges and solutions are shared.
4) Utilizing The Multi-Media Opportunities In Your Own Back Yard – Whether you are promoting a product or service, publishing or producing a golf-related publication or show, or simply tuned into the local media in your region of the country, this session will prove to be very beneficial.
5) Inside the Technology – TaylorMade-adidas Golf will unwrap the technological secrets of its latest products.
6) Small Groups Topics Breakfast – This popular element features specific topics being discussed at breakfast tables. Each table will have a topic led by a person with expertise. Attendees will choose which table and topic they will join. Topics will include State Of the Golf Industry, E-Mail Marketing, Golf & Fitness, Publicity & Public Relations, Contemporary Advertising, Private Club Marketing and more.
7) General Career & Company Enhancement Discussions – Everyone in attendance can benefit from this workshop.
The ING Spring Conference at Turning Stone also will place focus on developing beneficial relationships among its members. The very popular ING One-On-One Appointment Show will return for a fourth year. The appointment show provides attendees a platform for private meetings to encourage business relationships.
Also on the diverse ING itinerary will be the Demo Lab, the ING Media Awards banquet and fashion show, and golf events, including the USA World Qualifier for the International Pairs World Finals. The winning ING duo in this net points contest will represent the USA in the I.P. World Finals in St. Andrews Scotland July 1-3.
For more information, visit www.inggolf.com, or call 407-328-0500. Registration fees rise after April 20. Attendance cutoff is May 10.
Contact:
Mike Jamison
407-328-0500, ext. 1
mike@jamisongolf.com
Covering the business of golf!
