The future is looking brighter for Nickent Golf. Hybrid sales are booming, the company’s contract players are more visible with each passing week and now Nickent’s "other" products are showing up in the bags of some of the world’s best players. It may be safe to say that Nickent is no longer just the King of Hybridsâ?¢. Slowly but surely, Nickent is turning itself into a major brand.
This week, on the PGA Tour at the Zurich Classic of New Orleans, the event where Nickent won their first ever PGA Tour event in 2005, Nickent had three Top 10 finishes (2nd Place (34th Fed Ex Cup), 5th Place (16th FedEx Cup) and 8th Place (79th FedEx Cup).
One of the first steps for Nickent to get to this point was the hiring of master designer John Hoeflich as their Senior Vice President, who has now designed almost the entire 2007 Nickent product line. The next step was capitalizing on their loyal following among professional players. In New Orleans, 5 players carried the bright green and yellow Nickent staff bag, more than some of their better known and much larger rivals. Nickent also recently announced the signing 16 players on the Nationwide Tour, making their professional staff one of the largest on the Nationwide Tour. New products of every type are being put into play, including the 4DX Driver, 3DX Pro fairway, 3DX Pro Irons and the new ARC Wedges.
"Drivers and irons are especially hard to get into play on the PGA Tours," said Josh Trivett, Director of Tour Operations for Nickent. "Almost all contracts cover these clubs and there is a lot of money floating around to try and secure them. To see our products so readily accepted by the best players in the world has made me very proud. We had our first driver ever put into play in Georgia, and it ended up helping the player to finish 3rd in driving accuracy. I can’t ask for much more out of our product!"
The release of the 4DX Ironwood and Utility last week will only bolster their efforts. Nickent is calling these their best hybrids ever, and over 35% of their players have switched to 4DX after only being available for a few weeks. With the 4DX, Nickent developed the first hybrid to utilize a patented brazing technology that fuses a titanium crown with a steel body; all while making the crown the thinnest it has ever been on a golf club head. It has already scored two Top 5 finishes in the hands of the PGA Tour’s leader in driving distance, who has been seen hitting his 14-degree well over 300 yards!
With tour validation of their entire line, a slew of young and talented staff players and a new line of hybrids to help spread the buzz, Nickent is enjoying the transitional year they have patiently been waiting for. They may not be changing the King of Hybrids tag line just yet, but the writing is on the wall.
To see the entire Nickent 2007 professional staff and all of Nickent’s new products for 2007, please visit www.nickentgolf.com.
Contact:
Jon Claffey
Director of Marketing
Nickent Gol
NEW ADDRESS!
19888 Quiroz Court
City of Industry, CA 91789
888-NICKENT
909-569-6858
909-569-6859 FAX
