GILBERT, AZ. (April 24, 2007) – Player’s Pass, a national company that markets a discount golf membership program featuring half-price and reduced fee golf at more than 800 courses nationwide, announced today the appointment of David Roach as Ambassador in the Virginia region. Roach is the first in a series of Ambassadors that will be appointed across the country.
The Ambassador program is part of the effort by Player’s Pass to establish a national direct marketing campaign. Until recently, Player’s Pass was sold primarily by high school student athletes as a fundraising vehicle. A network of more than 800 participating golf courses offers rounds of golf at significant discounts to Player’s Pass members. Now, with the establishment of the direct marketing program, the general public can receive those same discounts by purchasing Player’s Pass memberships through the website at www.playerspass.com, at golf retail outlets and golf courses in five cities, or throughout the winter at golf trade shows across the country.
Roach, as Ambassador in Virginia, will deal with the many golf courses affiliated with the Player’s Pass, as well as directly with members and prospective members at a series of events throughout the year.
Chuck Moxley, vice president of marketing for Varsity Gold, the Gilbert, Arizona-based parent company for Player’s Pass, called the move "part of a major expansion for Player’s Pass." He added, "We’ve been successful marketing Player’s Pass through Varsity Gold’s national sales force of high school athletics fund raisers, so it was a natural move to expand our marketing efforts to the general public."
Andy Mears, who was recently promoted to National Director of Business Development for Player’s Pass and also appointed to the prestigious Growth of the Game Committee of the Michigan Section PGA, realizes the value of having golf-savvy Ambassadors in place throughout the country.
"The Ambassadors will be our field force of golf-knowledgeable representatives who will deal with the courses as well as the players," said Mears. "They are another part of our focus to grow the game of golf, and make it more enjoyable and affordable for people. They will carry out our objective of getting people to play more golf for less money."
Mears will continue hiring and training a number of Player’s Pass Ambassadors, local representatives in key cities, to bring the program to the grass roots level.
Player’s Pass is a division of Varsity Gold, a Gilbert, Arizona-based company founded in 1988 that every year helps more than 15,000 high school athletics teams, elementary and middle schools raise more than $40 million to fund programs. Player’s Pass, which promotes expanded participation at golf facilities nationwide through a discount program, is sold through Varsity Gold’s fundraising organization, as well as via direct marketing. Details are available at www.playerspass.com.
For information about Player’s Pass or to receive photos or graphics, contact TL Golf Services at 610-279-9220.
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