Bag and Accessories Market Leader Known for Style, Quality
(Haddonfield, NJ) – Trend-setting golf bag and accessories designer Keri Murschell announces that her company, keri golf, has extended its endorsement agreement with LPGA Tour star Christina Kim.
As part of this agreement, the 23-year-old Kim, a two-time winner on the LPGA Tour, will collaborate with keri golf to create a signature bag displaying the company’s logo for use during all on-course activities. Kim will also participate in keri golf marketing initiatives.
"The first time I saw a keri golf bag I just had to have it," says Kim. "The style, colors and quality are way better than any other brand."
Known for her fashion flair and passion for the game, Kim became the youngest player in LPGA Tour history to top $1 million in career earnings following wins at the 2004 Longs Drugs Challenge and the 2005 Mitchell Company Tournament of Champions. A member of the victorious U.S. Solheim Cup team in 2005, the California native carded three top-10 finishes in 2006, including fifth place at the Ginn Clubs & Resorts Open where she secured the third hole-in-one of her LPGA career during the final round.
"Christina’s colorful sense of style and fun-loving attitude are a perfect match with keri golf’s feminine bags and accessories," says Murschell, company founder and principal designer. "With her exuberant personality, Christina is a focal point on the courses and we’re happy to have keri golf share in the attention she attracts."
Highlights of keri golf’s Spring 2007 collection include "classic" quilted bags in pink and black, as well as the signature "christina" bag named for LPGA Tour star Christina Kim. Also of note are the company’s newly-introduced junior bags that feature embroidered bumblebee, ladybug and golf cart icons for a fun, youthful vibe.
Retailing from $65 to $375, keri golf’s high-end, fashionable women’s bags and accessories are exclusively made with premium fabrics that bring personality to the course. The attention-grabbing line features sleek, modern looks and unmatched craftsmanship using durable water-, stain- and piling-resistant materials. keri golf’s one-of-a-kind cart and stand bags include specialized pockets for balls, an insulated storage space to keep snacks and drinks cold, external tee holders and personalized monogramming.
For more information, please visit www.kerigolf.com or call 888.332.5053.
About keri golf
A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Carried in competition by LPGA Tour players, including Christina Kim, keri golf’s boldly-patterned products combine chic style with utility and function. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look like professionals on the course.
The three-year-old company’s bags and accessories, including totes and headcovers, are widely available at the finest pro shops and golf-specific retailers in North America, Europe and Asia, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
