ATLANTA, May 07, 2007 – In 2004 Srixon introduced "Ball Tattoos," a new print and internet campaign utilizing strong, eye-catching images to promote their three-piece tour performance ball. It was developed to showcase the strength of Srixon products in a very unique way and to generate more awareness for the brand. Now, three years later the Srixon brand has become a household name among golfers, thanks in part to this award- winning campaign, as well as to Srixon’s growing staff of PGA Tour players which include No. 2 in the world, Jim Furyk and No. 6 in the world, Henrik Stenson. To commemorate the success of Srixon on tour and in the golf shop, this week at The Players Championship the entire staff of Srixon players will be carrying a "Ball Tattoo" golf bag. The golf bag will feature images from the print campaigns over the last three years.
"While the concept of a special bag for big events is not new, no company has ever done one quite like this," noted Mike Pai, vice president of marketing and advertising, Srixon. "The bag is absolutely unmistakable and should receive quite a bit of airtime as five of the world’s top 50 players will be carrying it. The Players Championship is considered by most to be golf’s fifth major championship and we anticipate a lot of eyeballs on this bag."
Srixon has received strong feedback and collected several awards for the Ball Tattoo campaign. Launched in 2004 and continued into 2005, the executions varied from flames on a golf ball with a headline of "Fire in the Hole," a shark looking golf ball with a headline of "Bombs Away" and a skeleton on the ball with a headline "Possessed." In 2006, the campaign evolved to incorporate Srixon’s emerging tour staff and featured the image from one of the most popular executions of 2005, affectionately known as "Marvin." "Marvin," a fiery golf ball with a wide sardonic grin, a full set of shining teeth and attitude to boot, is never at a loss for words and enjoys adding color commentary to Srixon print ads and television spots. He can also be seen flying across the computer screen on the Srixon website touting the new company tagline "Get Your Sriks-On."
The Srixon tour staff carrying the commemorative golf bags at The Players Championship will be Robert Allenby, Tim Clark, Brian Davis, Jim Furyk, John Rollins and Henrik Stenson. Srixon will also have each player sign a "Ball Tattoo" golf bag and this commemorative bag will be given away on www.srixon.com during the month of May.
About SRI Sports
SRIXON Sports USA, Inc., based in Lawrenceville, Ga., has been distributing premium golf balls and equipment in the U.S. since 1997 and is a subsidiary of SRI Sports Limited. SRI Sports Limited is the number one golf club manufacturer in the world’s second largest market, Japan, and is one of the world’s leading patent holders in golf ball technology. SRIXON golf balls earned 26 tournament victories on multiple professional tours around the world in 2006. For more information about SRIXON please visit www.srixon.com.
Contact:
Jackie Beck, 860 304-3643, jackiebeck@srixon.com
Mike Pai, Srixon Sports USA, Inc., 678 518-5121, mike@srixon.com
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