Marlborough, MA-April 30, 2007— CHAMP Spikes, the number one brand on tour, today introduced its inaugural Mother’s Day Pink-On-The-Linksâ?¢ program designed to raise funds and awareness for breast cancer research. Coinciding with both PGA and LPGA Tour events to be played on Mother’s Day, CHAMP will make a donation in the player’s behalf to the Breast Cancer Research Foundation (BCRF). Total funds contributed to the BCRF will be based on the number of total participants wearing the commemorative pink spikes at both The Players Championship at TPC Sawgrass (Ponte Vedra Beach, Florida) and the Michelob ULTRA Open at Kingsmill (Williamsburg, VA).
Several leading footwear manufacturers and CHAMP partners who have already committed to participate in the Mother’s Day Pink-On-The-Links spike campaign including Nike, ECCO, and Hi-Tec. These companies represent many of the world’s finest golfers and as the most trusted spike on all tours, CHAMP anticipates a vast majority of players that wear their spikes on a weekly basis will participate, helping make this grassroots awareness effort a success.
"Our hope is that all of the players will wear them," said Harris MacNeill, President of CHAMP. "We wanted to create a program that would be highly visible so that the players could make a statement, yet not take their attention away from their game. This was a perfect opportunity for us to honor mothers everywhere and directly fund research to find a cure for a disease that affects so many women. We hope to expand this program in the years to come and make this an annual event until a cure for breast cancer is found."
About MacNeill Engineering and CHAMP Spikes
CHAMP is a division of MacNeill Engineering Worldwide, which has been designing and manufacturing athletic footwear components since 1931. The company has been a pioneer in cleat technology since it introduced the world’s first locking spike: SURE-LOK. Since then, MacNeill Engineering has grown to be the world leader in the sport cleat industry with revolutionary offerings which include the CHAMP Q-LOK System®, used in all Nike®, Hi-Tec® and ECCO® golf shoes; the CHAMP TRI-LOK® system, which fits shoes by Foot Joy®, Adidas® and Etonic®; as well as the most complete line of innovative spikes in the world, including the new CHAMP Scorpion STINGERâ?¢ spikes, CHAMP ScorpionSpike®; and CHAMP TRACâ?¢ spikes.
Contact:
The Sherry Group
Daniel Pepitone
dpepitone@sherryllc.com
MacNeill Engineering/CHAMP Spikes
John Healy, Director of Marketing
508-450-1799 (Day of event)
Jen Voss
jvoss@sherryllc.com
973-984-3000
