PLANO, TEXAS, May 8, 2007 – Adams Golf (OTCBB:ADGO), the leader in hybrid iron technology and maker of the best selling hybrid iron franchise of all time, announces the launch of its new Idea a3 Hybrid Irons with Boxer Technologyï?¤. Idea a3 is a hybrid iron set with a revolutionary mix of high performance and forgiveness. The hybrids feature breakthrough shaping and offer a category-leading Moment of Inertia (MOI), which is up to 70% higher than the other leading hybrids in its class. This emphasis on hybrids, along with the transitional mix of hollow-back mid irons and cavity-back short irons takes hybrid iron set design to a new level.
The progressive flow of the Idea a3 set includes three Boxerï?¤ hybrids, two hollow-back mid irons, and three cavity-back short irons. The performance, playability and unique look of the Boxerï?¤ hybrids set a new standard in the category. No other hybrids have achieved an MOI level of 3350 – translating into more distance, accuracy and greater forgiveness. Next are the hollow-back 6 and 7 irons with progressive offset, which transition the launch conditions between the Boxerï?¤ hybrids and the short irons for consistent yardage gapping. Rounding out the set are the 8-PW cavity-back short irons, which have been reshaped for maximum forgiveness and playability, yet will still appeal to the better player.
"With the unique design of Idea a3, we’ve raised the bar in delivering the best combination of forgiveness, playability and versatility in a hybrid iron set," stated Chip Brewer, Adams Golf president and CEO. "Our engineers stepped up the challenge of developing a set with performance results that exceed anything in the category, including our highly regarded Idea a2 set."
Features/Benefits
3, 4, 5 Hybrids with Boxer Technologyï?¤
o Category-leading 3350 MOI for greater accuracy and distance through geometric shaping.
o 34% – 70% higher MOI than the leading hybrids on the market.
o Maraging steel, pull face construction delivers high COR for more ball speed and better sound.
o Milled scorelines allow for more consistency.
o Cambered sole design reduces turf interference and promotes versatility.
6 & 7 Hollow-back Mid Irons
o Easy-to-hit design puts the Center of Gravity (CG) low and back for ideal launch conditions.
o Transitions the launch conditions between the Boxer hybrids and short irons for consistent and even yardage gapping.
8-PW Cavity-back Short Irons
o Reshaped for forgiveness and playability to appeal to all player types, including better golfers.
o Gap, Sand and Lob wedges sold separately.
o Shafts: Men’s – ProLaunch Red 80-gram & True Temper Players Lite 110-gram.
Senior’s – Aldila Graphite 65-gram
Women’s – Aldila Graphite 55- gram
o Grip: Tour Traction
o Shipping: June 1, 2007
o Pricing: $799.99 for graphite and $699.99
Set Make-up & Models
o Idea a3 Men’s: 3, 4 & 5 Boxerï?¤ Hybrids, 6 & 7 Hollow-back iron and 8-PW Cavity-back irons. Right & Left hand. Reg., Stiff & X-Stiff flexes.
o Idea a3 Senior: 4, 5 & 6 Boxerï?¤ Hybrids, 7 Hollow-back iron, and 8-SW Cavity-back irons. Right hand. Lite flex.
o Idea a3 Women’s: 4, 5 & 6 Boxerï?¤ hybrids, 7 Hollow-back iron, and 8-SW Cavity-back irons. Right hand. Women’s flex.
o Idea a3 Hybrids: 2, 3, 4, 5, 6 Men’s Right & Left hand. Reg., Stiff & X-Stiff flexes. Senior 3, 4, 5, 6 Right hand. Lite flex. Women’s 3, 4, 5, 6 Right hand. Women’s flex.
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