San Diego (May 16, 2007) – Legendary Headwear, a leader in the design and manufacturing of premium headwear and golf apparel, announces Chris Holiday as Executive Vice President of Sales.
"Legendary’s reputation proceeds itself and I am excited to be a part of their team. My goal is to continue to grow the brand through sales, brand awareness and customer service in order to have Legendary become the top headwear brand in the industry," said Holiday."
On the appointment of Holiday, Legendary’s Chief Executive Officer Thomas Smith said "We welcome Chris to our Executive team. Chris comes to us with proven industry performance and strategies at Callaway as well as Taylormade/Adidas. As an integral part of senior management, Chris was responsible for positive, measurable change through impressive sales and service training programs with each of these well known companies. We are excited to have him on board to leverage his valuable sales management experience and valuable industry contacts. This is a recipe for success."
As a veteran executive, Holiday will assist Legendary in creating a "super-charged" sales force and will be responsible for expanding the business into new markets and increasing brand awareness and revenue. Holiday will also oversee customer service and assist in providing quality support and service for the rapidly growing Legendary customer base and sales teams.
With over 30 years of experience, Holiday is credited with increasing sales at Callaway Golf from $20 million to $850 million during his 10-year tenure as Senior Vice President. Most recently, Holiday served as Certified Public Accountant at Putney Financial Group, an investment planning company near San Francisco, CA. Other notable accomplishments include: General Manager and Sr. Vice President of Sales at TaylorMade/Adidas. Holiday also achieved retail success as the owner of a five store retail chain of which was ranked as "Top 100 Golf Shops in America" three times in Golf Shop Operations, by Golf Digest Magazine. In addition, Holiday earned a Bachelor of Science in Accounting from the University of Illinois and is a certified public accountant.
About Legendary Headwear:
Legendary Headwear (a Legendary Holdings Company) has created innovative headwear for some of the largest active sportswear, surf, golf and entertainment companies in the world. With over 20 years of experience, Legendary Headwear is known for its commitment to quality craftsmanship, innovative styles and superb fit. Never one to be outdone, Legendary Headwear is consistently on the cutting edge of the headwear industry and is the clear industry authority on setting trends. A major OEM provider, Legendary provides unmatched programs and services for top industry brands, which adorn approximately 50% of all the active players on tour. Founded in 1992 in San Diego, California, Legendary Holdings companies include: Legendary Headwear, Legendary Golf, AlphaGear, and Baja Trims. Legendary also holds licenses with Golf Digest Headwear and Old Guys Rule Golf®.
Contact:
Todd Olson
619.872.6160
toddo@legendaryholdings.com
