San Diego Golf Family Spearheads Niche Publication
DEL MAR, Calif., May 30, 2007 — Making its premier this week, Golfer Girl Magazine is the first publication created exclusively for female youth golfers. The inaugural issue is 72 pages and will be distributed to all segments of the girls’ golf market and to juniors participating in summer tournaments including the Callaway Junior Worlds, the International Junior Golf Tour, national U.S. Kids Golf tournaments, girls attending the David Leadbetter Golf Academy in Florida and the Stanford Golf Camp at Stanford University in Palo Alto, Calif., and to participants in the LPGA-USGA Girls Golf program.
The potential market for the magazine is estimated to be two million girls and young women. Included in this audience are about 1.5 million girls between the ages of five and 17 who are early in the learning curve and only play golf occasionally. The overall market includes another half-million girls who have never played golf but, according to a recent National Golf Foundation survey, report a strong likelihood they will learn and play the game. The most avid segment consists of 180,000 girls who play eight or more regulation rounds of golf a year.
The Summer 2007 inaugural issue features a cover story about the inspiring 15-year-old golfer, Mackinzie Kline. Every issue will include golf instruction specifically for girls by professional golf instructors Suzy Whaley and John Darling. Other features include interviews with top junior tournament players, as well as young women on the LPGA Tour, and special sections on physical and mental fitness. The magazine will incorporate educational features about the history of women’s golf, junior tournament schedules tournament preparation and other topics such as rolling features about women who work in the golf industry – ranging from magazine editors to golf course architects.
"This is something that we have wanted for a long time," said editor and junior golfer Libby Hooton of Del Mar, Calif. Libby, her sisters Chloe Belle and Courtney, are among the top-rated female junior golfers in San Diego. With the girls’ input and through the efforts of their parents, Claude and Michelle, the magazine was conceived, created and published.
"We are very excited about having a magazine like this to help build the community of young female golfers," said Megan Mahoney, Director of the Callaway Junior World Tournament, the largest international junior golf championships in the world. "We are happy to have the magazine available for our participants," Mahoney added.
Golfer Girl Magazine will be published quarterly and have an annual subscription rate of $26. For more information visit www.golfergirlmagazine.com .
Contact:
Karen Moraghan
Hunter Public Relations
908/876-5100
kmoraghan@hunter-pr.com
