SHELTON, CONNECTICUT—In keeping with its rich history of excellence and long term ranking as the undisputed leader in luxury golf apparel and sportswear for the green grass market, Fairway & Greene proudly announces the launch of its newly redesigned www.fairwayandgreene.com website.
An interactive multi-media vehicle, the new site is an understated, yet totally modern and functional tool for the company’s 3,500 green grass golf shop customers, as well as consumers.
"It was time for us to give our brand and product line the web presence it deserves. With our new site, we will allow our PGA professionals and buyers to securely order Fairway & Greene for their golf shop right on line. Their sales representative will get credit for their order, but it will give the buyer direct and immediate access to order entry and inquiry 24/7, both fashion goods and in stock."
"In addition, we have placed our product catalogs on the website, which will expose our full range of product to consumers for the first time. We want visitors to see everything that we make, and drive this business back to the pro shop. We will not offer direct to consumer ordering, but by showcasing our entire product line, we hope to help our PGA professionals do more business with Fairway & Greene."
The site features rich product photography and details all throughout the site. There are also special Tradition and Clubhouse sections that highlight company history, fabrics, size and fit, and tour players. There is also a full where to buy and contact section where visitors will be directed to a Fairway & Greene pro shop in their area.
Founded in 1995, Fairway & Greene is widely acknowledged as the leader in the high-end green-grass apparel market. With an unparalleled emphasis on product quality, customer service and sales support, the company has rapidly grown and is currently sold in over 3,500 of the finest private clubs, resorts and clubs in the world.
Contact:
Mary Beth Lacy at 760-346-6942 or email: mb@mblacy.com
