GILBERT, AZ. (May 30, 2007) – Player’s Pass, a national golf company that markets a discount golf membership featuring half-priced and reduced fee golf at golf courses nationwide, has promoted Andy Mears to the position of President. Previously he served as Director of Business.
With today’s announcement Player’s Pass has taken a key step in expanding its effect on the national golf scene. Mears, who came to Player’s Pass in May of 2001, has been at the forefront of the company’s national expansion, as well as a key in instituting its direct marketing program.
Mears is a PGA professional, who has been a member of the PGA of America since 1987. Originally a club professional, he has maintained his PGA status by working on the business side of the golf industry since 1993. Most of that time he has focused his efforts on the discount golf niche.
Chuck Moxley, vice president of marketing for Varsity Gold, the Gilbert, Arizona-based parent company for Player’s Pass, called the move "another in the big steps forward our company has taken." He added, "We are in the midst of taking some big steps that have national impacts on the golf industry and we felt Andy was the right person to lead the effort. His standing in the PGA community and his knowledge of the business side of the industry are impressive." Moxley cited Mears’ efforts in establishing and training Player’s Pass Ambassadors across the country, all with a unified effort to bring the program to the grass roots level.
Mears was appointed to the prestigious Growth of the Game Committee of the Michigan Section PGA. He has spent much of the first half of the year on the road, developing the national direct marketing program for Player’s Pass.
"There is no doubt that the golf industry needs to be innovative and needs a bit of help as it struggles along the road to recovery," said Mears. "Player’s Pass is one of the tools that can encourage golfers to play more golf. My love of the game, desire to see it continue to grow, and belief in Player’s Pass as a product all come together on my list of personal goals. This is an exciting time for me, for Player’s Pass and, hopefully, once again for the golf industry.
Player’s Pass is a division of Varsity Gold, a Gilbert, Arizona based company founded in 1988 that every year helps more than 15,000 high school athletics teams, elementary and middle schools raise more than $40 million to fund programs. Player’s Pass, which promotes expanded participation at golf facilities nationwide through a discount program, is sold through Varsity Gold’s fundraising organization, as well as via direct marketing. Details are available at www.playerspass.com.
For information about Player’s Pass or to receive photos or graphics, contact TL Golf Services at 610-279-9220.
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