Finding The Right Nike ONE Ball Can Lead to An Experience of a Lifetime
BEAVERTON, Ore. (June 5, 2007) – Nike Golf has partnered with Golf Digest to launch the "Tee It Up with Tiger Woods" sweepstakes promotion—providing consumers with the rare opportunity to meet and play golf with the No. 1 player in the world, Tiger Woods, at Reunion Resort in Orlando, Florida in September.
Starting June 11th and running thru August 10th, consumers can enter to win one of the 24 spots available to travel to Reunion Resort, attend a clinic conducted by Tiger Woods, participate in an 18-hole golf outing, and play one hole with Woods on September 19th, 2007.
Nike Golf will randomly distribute boxes of Nike ONE balls, including Nike ONE Platinum and Nike ONE Black, at retail outlets nationwide. There are 1000 promotional colored balls available for consumers to have a chance to win. If a consumer finds a promotional colored ball that is marked with a code for verification in their box of Nike ONE balls, they will be directed, if they choose, to register it online at www.nikegolf.com or www.teeitupwithtiger.com, and be automatically entered to win one of the 24 "Tee It Up with Tiger Woods" grand prizes.
On August 13th, 24 winners will be drawn from the pool of qualifiers. Each of the 24 winners will receive one round-trip air travel from anywhere in the continental U.S. to Orlando, along with two nights accommodations at Ginn Reunion Resort. Participants must be at least 18 years of age and entry is limited to one per person.
"This promotion in partnership with Golf Digest presents Nike Golf consumers with a genuine lifetime opportunity to tee off with the number one player in the world," said Cindy Davis, U.S. General Manager for Nike Golf. "At the same time, it’s an innovative way for us to work with our retail partners to showcase our premium Nike ONE golf balls, including the Nike ONE Platinum, which Tiger uses himself."
Golf Digest magazine will feature two full-page "Tee It Up with Tiger Woods" print ads in its July and August issues, and will also run the promotional campaign on www.golfdigest.com. Tiger Woods is a Playing Editor for the magazine and contributes instruction articles exclusively to Golf Digest.
"Creating impactful integrated custom programs for our marketing partners is at the heart of our business," said Tom Bair, Vice President and Publisher of Golf Digest. "Our promotion with Nike Golf aligns two powerful brands and offers consumers a true once-in- a-lifetime experience".
About Nike Golf
Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to honoring and respecting the traditions and heritage of the game, and to providing committed golfers with the absolute best equipment in the game. In 2007, Nike Golf’s PGA Tour Staff has four victories, 24 top-10 finishes, one international victory and two Nationwide Tour wins. In 2006, Nike Golf accumulated 16 PGA tour victories and 67 top-10 finishes, as well as one victory on the Nationwide Tour and 11 additional international wins. For more information on Nike Golf, visit our Web site at www.nikegolf.com. Editors and journalists in the U.S. seeking editorial information and downloadable images, visitwww.nikegolf.com/presscenter. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
About Golf Digest
Golf Digest is part of Condé Nast Publications and is the largest and most widely read golf publication in the world.Condé Nast Publications, a unit of Advance Publications, includes twenty-eight consumer magazines and their websites, eight uniquely branded websites, the Fairchild Fashion Group, Parade, the Condé Nast Media Group, and the Shared Services Centers.
Contact:
Beth Gast – Nike Golf
(503) 532-8852
Beth.Gast@nike.com
Andrew Katcher – Golf Digest
(212) 630-2488
Andrew.Katcher@golfdigest.com
