TORONTO – June 8, 2007 — Element 21 Golf Company ("e21") (OTC BB: EGLF & Frankfurt (FWB): BJQ) announced today that they have instituted their unique "Play Better Golf" program, which officially began with a two page advertisement and interactive CD-ROM inserted into the June 2007 issue of PGA Magazine.
e21 has structured a patent-pending, multi-level marketing program directed to the 45,000 PGA Teaching Professionals ("Teachers") who receive PGA Magazine on a monthly basis. This program is intended to create:
â?¢ Teacher testing and endorsement
â?¢ Consumer testing and product knowledge
â?¢ Knowledge of scandium technology through a Stock Incentive Program
â?¢ Short-term sales to the teaching pros
â?¢ Long-term sales to the consumers
How the Teachers benefit:
â?¢ Teachers get paid by e21 for the lessons that they give free to new or existing students
â?¢ Teachers get paid commission if students purchase e21 equipment
â?¢ Teachers get more golfers taking lessons
â?¢ Teachers benefit with growth of e21, through the stock incentive program
How the Consumers benefit:
â?¢ Consumers get free lessons, with or without purchasing e21 equipment
â?¢ Consumers learn about benefits of new equipment, such as proper use of hybrid clubs
â?¢ Consumers receive benefits of new technology through, better accuracy, longer shots and significant damage reduction to bones, joints and ligaments
â?¢ Consumers improve they golf scores
How e21 benefits:
â?¢ Scandium technology is tested and endorsed by the Teaching Pros;
â?¢ The advantages and benefits of scandium is explained to the consumers
â?¢ e21 equipment is sold to the Teaching Pros
â?¢ e21 equipment is sold to the consumers
With a circulation of over 45,000 to PGA Professionals in North America, PGA Magazine (www.pgamagazine.com) is the perfect launching pad for e21’s highly anticipated partnership initiative, which gives readers the opportunity to literally become part of this cutting edge partnership concept. e21 will feature a double-page spread in the magazine, and also included in the issue is an interactive CD-ROM. The contents of the CD-ROM are available at www.e21golf.com , which outlines exactly how simple it is for PGA Pro’s to become a part of the next major revolution in golf. To implement such extensive marketing effort, e21 has jointed forces with The Duran Group (www.durangroup.com) one of the leading call-marketing centers in the golf industry. If you are a PGA Professional and haven’t received your copy of PGA Magazine yet but want to know more, simply call 1-866-SCORE21 today!
Nataliya Hearn, e21’s CEO states, "To play better golf, golfers need lessons and better equipment. PGA pros provide lessons, e21 provides better equipment. New designs from old materials will provide invisible improvement. Scandium – the new material in golf — gives visible improvement – visibly fewer shots, visibly first on the green, visibly lower handicap."
Bill Dey, e21’s COO states, "The e21 marketing strategy has a particular focus on providing product knowledge and education to the most influential group of golfers – the PGA professionals. This elite group understands the advantages of better equipment, and is at the forefront of the golf industry. It is for this reason that we want them to not only learn about, but also become a part of the ‘next big thing’ in golf today – e21 Scandium Golf Equipment. We look forward to having them on our team!"
About Element 21 Golf Company:
Element 21 Golf Company is a Delaware company trading on the OTCBB and the Frankfurt Stock Exchange (FWB) with offices in New Jersey, USA and Toronto, Canada. e21 holds the exclusive right to manufacture golf products using it’s proprietary e21 Scandium Metal Alloy. Simply put, e21 clubs are using next-generation technology that delivers marked improvements in distance, consistency, accuracy and feel over any of the most popular products in the $5.5 billion U.S. golf equipment marketplace.
About The e21 Eagle One Scandium Shafts
e21’s Scandium Alloy shafts are manufactured using a proprietary 25-step production process to create a seamless, extruded shaft. Variable wall thickness and the alloy’s high tensile strength results in a vibration dampening system called ShockBlok(TM) with 270% better shock attenuation than steel shafts that protects golfer’s bodies, bones and joints. Each e21 shaft is made from a single piece of Scandium Alloy resulting in unmatched consistency from club to club as well as unprecedented accuracy and an industry leading torque of as low as 1.4ï?°.
About The Emc" Irons
– Each set frequency matched with CST (Contact Signature Tuned) technology for optimum feel and performance with e21 Scandium Eagle One Shafts
– 2-piece construction – inserted high-strength steel face plate allows for increased ball speed, and saves weight for optimizing CG location
– A progressive offset maximizes trajectory and allows forgiveness on miss-hits.
– CNC milled score lines control width and depth dimensions for maximum allowed by the USGA
– A wide sole makes it easier to get a proper launch angle from all types of lies, and a hollow design allows for increased MOI, giving more accuracy on off-center hits
– The TPE injected body dampens vibrations on all shots
About The Emc" Hybrids
– Available in 18, 20, 23 & 26 degrees of loft
– The sleek design features minimum crown thickness allowing for maximum CG specifications, as well as Crown Louvers that serve as an exceptional alignment aid for improved accuracy
– Low weighted internally, the low center of gravity results in an easy launch
– Open face angle enables users to control straighter shot pattern for a wide range of players
Based on this superior performance, a number of high profile golf professionals have switched to or have begun testing e21’s Eagle One shafts in recent months.
e21 Scandium Metal Alloy is the secret behind this advanced performance. Originally developed for advanced aeronautics in jet fighters such as the MiG, it is 55% lighter and offers a 25% greater strength-to-weight advantage over Titanium alloys, the current standard in the golf equipment industry. e21 Scandium Metal Alloys allows greater freedom to move more weight to the perimeter of the club face in woods and hybrids than any other metal, resulting in a significantly larger sweet spot than any other club head. Additionally, e21 Scandium Metal Alloy shafts are almost perfectly symmetrical at 99.5-99.9%, compared to 60-78% typical in graphite shafts and 80-85% for steel.
e21 Golf – Better Science. Better Performance.
Forward-Looking Statements.
Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21’s periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. e21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
Company Contacts:
Investor Relations
Element 21 Golf Company
(416) 362-2121
investors@e21golf.com
http://www.e21Golf.com
Sales (no investor related calls please)
Element 21 Golf Company
1-888-365-2121
sales@e21golf.com
http://www.e21Golf.com
Media members interested in testing shafts or receiving e21 products for editorial review can contact:
The Media Group
Joe Wieczorek or Bart Henyan
1-847-956-9090
joe@themediagroupinc.com
bart@themediagroupinc.com
Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
E-mail: joe@themediagroupinc.com
