WALTHAM, Mass., June 11, 2007 . . Etonic announced today the signing of Brittany Lincicome, one of the young and talented rising stars of the LPGA Tour. Lincicome will wear the new women’s line of Etonic ST-GT and G>SOK golf shoes.
"We are pleased to have one of the prominent stars of the LPGA on our professional tour staff," said Dan Ladd, President of Etonic Golf. "Brittany is a wonderful representative for our brand. She is a talented golfer and a great ambassador for the tour and women’s golf. Her warm friendly personality and booming drives makes her a fan favorite."
The 21-year old, Lincicome is in her third year on the LPGA Tour and has earnings of over $1.5 million dollars. She has won twice; 2006 HSBC Women’s Match Play Championship and 2007 Ginn Open. She is known as one of the longest hitters on the LPGA tour, averaging 270 yards.
"I am thrilled to be associated with a respected and authentic brand like Etonic" stated Lincicome. "The shoes are so comfortable that I can walk 18 holes with them right out to the box. Along with the comfort benefits, the outsole features a superior traction system that keeps me firmly planted on the ground. Additionally, I really enjoy the variety of styles and colors in the line; it makes it easy to coordinate with my outfits. I look forward to working with the company on future projects."
Lincicome will be an integral part of the women’s marketing campaign for Etonic. She will appear in the company’s ad campaign and all in-store point of sale pieces and promotions.
Founded in 1876 by Charles Eaton and headquartered in Waltham, Massachusetts, Etonic builds footwear based on technical innovation, superior quality and ultimate comfort. Etonic offers men’s and women’s footwear and accessories for golf, bowling, running and walking. For information on Etonic call 1-866-8-ETONIC (386642) or log onto www.etonic.com.
Contact:
Jackie Beck, 860.304.3643, jackiebeck00@hotmail.com
