Golf Tips Media Group is pleased to announce the addition of Mark McGinty to its advertising sales and marketing staff. McGinty, a 20-year veteran of the golf industry, will be responsible for developing and managing the growth of GTMG’s online ad sales and marketing programs for its newly redesigned site, www.golftipsmag.com. "Mark comes to us with a wealth of knowledge and strong track record in the online category, having successfully spearheaded the launch of both the CBS Sportsline and PGATour.com sites. We’re confident in his experience and know-how to rapidly grow the traffic and revenue of our online efforts," said Publisher, Dave Brennan.
In April of 2007, GTMG launched its redesigned Website. The completely new layout focuses on easy navigation to and within the three primary areas of golfer interest: instruction, equipment reviews and travel tips. Following the lead of Golf Tips magazine, the site will be the game’s most in-depth Web resource available for serious golfers, with game-improving tips, guidance in equipment selection and an insider’s look at resort golf.
"Publishing today has become an integration of multi-mediums. We can no longer rely on print alone to deliver the content in our category. It now takes a carefully orchestrated blend of print, online and TV to reach the breadth of the golfing audience. The addition of Mark and the commitment to our online effort, coupled with our successful print titles and affiliated TV component, Golf Life TV, will further strengthen the vital relationship between our audience and advertisers," said Brennan.
Headquartered in Connecticut, McGinty will be responsible for advertising sales and marketing for www.golftipsmag.com. Mark can be reached at (203) 256-9596 (phone), (203) 256-9702 (fax) or via e-mail at MarkMcGinty@golftipsmag.com.
About Golf Tips Media Group
Golf Tips Media Group has five print publicationsâ?”Golf Tips Magazine, Golf Equipment Buyer’s Guide, The Best Of Golf Tips, The Golf Instruction Annual and The Golf Travel Annualâ?”in addition to www.golftipsmag.com. These publications are written and edited for the most serious audience in golfâ?”those golfers playing more than once a week, year-round (78+ rounds/year). The editorial content is targeted at the avid player and focuses on three areas: 1) instruction features and tips, 2) equipment reviews and analysis and 3) travel tips and on-course instruction. More textbook than magazine, Golf Tips Media Group’s mission is to educate the reader in the fundamentals and techniques of the game. This combination of print and electronic media content produces the most comprehensive package of information for the serious golfer in the category.
Golf Tips Magazine is a sponsor of the RE/MAX World Long Drive Championship.
Contact:
Dave Brennan at Golf Tips Media Group
(949) 675-3300 or DaveBrennan@GolfTipsMag.com
