TORONTO – June 18, 2007 — Element 21 Golf Company ( "e21") (OTC BB: EGLF & Frankfurt (FWB): BJQ) the manufacturer of advanced Scandium Alloy golf equipment, announced today that Keith Keindel, Former Senior Vice President, International, Callaway Golf® has joined e21 to head the international distribution and sales of e21 Scandium golf equipment.
Keith Keindel has had a distinguished career in the sports and golf industries, heading major sports and golf brand names:
– President of GVE Business Solutions LTD (Toronto, Ontario) a subsidiary of Global Venture Enterprises Ltd. (Washington, D.C.) A worldwide business consulting firm specializing in strategic planning, acquisitions and mergers (2005)
– Senior Vice President, International, Callaway Golf responsible for the Callaway, Topflite, Odyssey, Ben Hogan and Strata brands (2003);
– Executive Vice President International and Licensing Spalding Sports Worldwide. Responsible for the sales and licensing of the Topflite, Spalding, Ben Hogan, Etonic, Strata and Dudley brands (2000);
– Vice President International, Spalding Sports Worldwide (Chicopee, Mass) responsible for all company operations outside the continental USA (1998);
– President of Spalding Canada in 1990. Driving Spalding Canada to the number one, unit, market share position in the competitive golf ball, golf bag and golf shoe categories (1990).
– President of Converse North American clothing operations, responsible for the creation of the Magic Johnson line of clothing (1988).
Keith Keindel has been dedicated to the game of golf as a:
– Co-founder of the National Allied Golf Associations, board member 1997 to 2003
– Director of the Canadian Golf Industries Association 1991 to 2005, President from 1996 to 2000, Treasurer from 1996 to 2005
Keith Keindel, e21 International Sales, stated "I have been in the golf industry long enough to be a real skeptic of the advantages of new technologies. After playing with the e21 Scandium clubs, I made a commitment to work with e21. Golf industry is in a real need of a breakthrough. e21 is the breakthrough! I have always been committed to the advancement in the game of golf."
About Element 21 Golf Company
Element 21 Golf Company is a Delaware company trading on the OTCBB and the Frankfurt Stock Exchange (FWB) with offices in New Jersey, USA and Toronto, Canada. e21 holds the exclusive right to manufacture golf products using it’s proprietary e21 Scandium Metal Alloy. Simply put, e21 clubs are using next-generation technology that delivers marked improvements in distance, consistency, accuracy and feel over any of the most popular products in the $5.5 billion U.S. golf equipment marketplace.
Based on this superior performance, a number of high profile golf professionals have switched to or have begun testing e21’s Eagle One shafts in recent months.
e21 Scandium Metal Alloy is the secret behind this advanced performance. Originally developed for advanced aeronautics in jet fighters such as the MiG, it is 55% lighter and offers a 25% greater strength-to-weight advantage over Titanium alloys, the current standard in the golf equipment industry. e21 Scandium Metal Alloys allows greater freedom to move more weight to the perimeter of the club face in woods and hybrids than any other metal, resulting in a significantly larger sweet spot than any other club head. Additionally, e21 Scandium Metal Alloy shafts are almost perfectly symmetrical at 99.5-99.9%, compared to 60-78% typical in graphite shafts and 80-85% for steel.
e21 Golf – Better Science. Better Performance.
Forward-Looking Statements.
Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21’s periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. e21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
Company Contacts:
Investor Relations
Element 21 Golf Company
(416) 362-2121
investors@e21golf.com
http://www.e21Golf.com
Sales (no investor related calls please)
Element 21 Golf Company
1-888-365-2121
sales@e21golf.com
http://www.e21Golf.com
Media members interested in testing shafts or receiving e21 products for editorial review can contact:
The Media Group
Joe Wieczorek or Bart Henyan
1-847-956-9090
joe@themediagroupinc.com
bart@themediagroupinc.com
Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
joe@themediagroupinc.com
