LAKE MARY, FL — The focus again falls on grass roots media and their relationships with golf courses and vendors in the 6th Annual ING Fall Forum, held in conjunction with the PGA Fall Expo.
The ING Fall Forum, an annual gathering of media and business people from the golf industry, is set for Sept. 9-12 at New York-New York Hotel Casino and Mandalay Bay Convention Center in Las Vegas.
The PGA Fall Expo will be held Sept. 11-12 at the Mandalay Bay Convention Center. A Demo Day and golf outing is set for Royal Links Golf Club Monday, Sept. 10.
Anyone in the golf and media industries is invited to attend.
About The ING Fall Forum
Two ING workshops will be listed among the PGA Fall Expo educational opportunities for all PGA Fall Expo attendees, and will be conducted in the ING meeting and hospitality room at 10:30 a.m. on Tuesday and Wednesday mornings.
Both workshops are structured with the specific goal of helping publishers and producers increase their revenue, and to help solidify relationships between grass roots media, golf courses and vendors.
One deals specifically with apparel and other golf merchandise. Publishers and editors will learn how enhanced coverage of specific merchandise and technology can bring additional advertising revenue and promotional programs with local golf courses and retail shops. Local pro shops depend so heavily on soft good sales, and regional publications usually have solid relationships with the local courses. Combine those two facts, and revenue opportunities are born. This workshop will teach regional publishers, buyers and vendors how to take advantage of the opportunities.
The other stresses the importance of constant communication between grass roots media and the PGA professionals and courses in their circulation or viewing/listening area. There are so many ways the media and the PGA professionals can assist one another. This workshop will delve into those methods.
There will also be two golf events – the Triple Play Mixer on Sunday, where three formats will be utilized during the competition, and the ING Team Challenge within the PGA Fall Expo Monday golf outing at highly ranked Royal Golf Links, which consists of replica holes from the great British Open venues.
There will also be product displays and presentations during the three-day meeting, including from the brand new ING Pavilion inside the PGA Fall Expo show hall (details to come).
Strictly enforced registration deadline is August 1 for the hotel rooms. There will be no more hotel rooms issued through ING after August 1.
To register or for more information, call 407-328-0500 or visit www.inggolf.com.
About The Hotel
The majesty of the Statue of Liberty, the excitement of Times Square, the ethnic flavor of Chinatown and Little Italy and the nostalgia of Coney Island. The Big Apple is known throughout the world and its landmarks are cherished by millions.
As guests stroll down the famous Las Vegas Strip and across the 300-foot long replica of the Brooklyn Bridge, they may forget that they are nowhere near Wall Street. New York-New York has brought the magic of the original "city that never sleeps" to the Nevada desert, home to the other city that never sleeps, through its re-creation of traditional New York landmarks. The $485 million property is located at the busiest intersection in the world, Las Vegas Boulevard and Tropicana Avenue.
The property’s innovative facade re-creates the classic Manhattan skyline, complete with 12 New York-style skyscrapers that showcase 2,023 newly remodeled guest rooms. These interconnected structures are approximately one-third the actual size of the New York City architecture. The tallest building replicates the Empire State Building at 47 stories. Other icons include a 150-foot replica of the Statue of Liberty, a Coney Island-style roller coaster called Manhattan Express and a replica of the Soldiers and Sailors Monument.
Carefully crafted design elements throughout the resort reflect the history, color and diversity of Manhattan’s Park Avenue, Central Park, Broadway, Times Square, Financial District and Greenwich Village. The property re-creates everything that is wonderful about the Big Apple. From the art deco stylings of the front desk to the variety of food and entertainment options throughout the property, the sights and sounds of this incredible resort delight guests as they experience the energy and excitement of one of the most unforgettable places in the world.
For more on New York-New York Hotel & Casino, visit http://www.nynyhotelcasino.com.
About The PGA Fall Expo
The 2007 PGA Fall Expo will be staged at the Mandalay Bay Resort & Casino Convention Center, Sept. 11-12. Additionally, a VIP demo day and golf outing will be staged in conjunction with the PGA Fall Expo on Monday, Sept. 10, at the Royal Links Golf Club.
As the country’s premier fall pre-book & apparel buying event, the PGA Fall Expo provides the opportunity for thousands of PGA Professionals and golf retailers to preview the spring season’s hottest golf merchandise and personally field test products of more than 330 golf-related exhibitors. Additionally, the Expo offers a number of programs and events that advance careers, foster networking among industry peers and drive the business of golf.
For more information, or to register to attend, please call 1-800-PGA-EXPO or visit www.pgaexpo.com.
Contact:
Mike Jamison’407-328-0500
mike@inggolf.com
