Marketing, Promotions Innovator Strengthens Company’s Stature as Golf GPS Advertising Leader
(CHANDLER, Ariz.) – ProLink Solutions – a wholly-owned subsidiary of ProLink Holdings Corp. (OTC BB: PLKH.OB) and the world’s leading provider of Global Positioning Satellite ("GPS") golf-course management systems and on-course advertising – announced today that Andy Batkin has been named CEO of its ProLink Media division.
Batkin comes to ProLink from Innovative Media Solutions, LLC, where he was CEO. He’s also the creator of the People vs. the Pros golf event, which was added to the PGA TOUR’s 2007 Challenge Event schedule, and the Trump Million Dollar Invitational. At ProLink, Batkin will utilize his extensive media experience to further strengthen the company’s position as a leader in the growing digital out-of-home advertising channel through its cart-mounted GPS screens.
In 1983, Batkin helped found the interactive media industry, and has more than 25 years experience creating integrated marketing and promotional campaigns for Fortune 500 and entertainment companies and brands like Anheuser-Busch, BASF, CBS, Pepsi-Cola, Walt Disney, NBC, Nickelodeon and ESPN.
Prior to starting Innovative Media Solutions, Batkin founded Interactive Marketing, Inc. (IMI). In 1995, IMI became the Interactive Marketing Agency of Record for Yahoo, developing the branding and media plan to build the young company into an Internet powerhouse with a multi-billion dollar valuation. Batkin performed similar work for companies such as NBC, Netscape, Lycos and 24/7 Media, and created SuperBowl.com for the NFL.
"Andy Batkin’s accomplishments as a media strategist are extraordinary, and we are thrilled to welcome him to our executive team," says Lawrence D. Bain, CEO of ProLink Solutions. "Andy’s expertise makes him uniquely qualified for this post as ProLink seeks to solidify its position as the leader in golf GPS advertising and a powerful and growing force in the digital out-of-home sector. Many major advertisers have recognized our program as a potent platform to reach the coveted golf demographic. Andy’s efforts will enhance ProLink’s ability to attract important brands to our screens."
"I am excited to help ProLink optimize its enormous potential as an ad medium," Batkin says. "I see parallels with the early days of Yahoo in the opportunities to tap an existing and highly desirable audience. Leveraging that audience, offering advertisers a platform of proven ad effectiveness to reach this sought-after group, and adding value for ProLink’s golf course partners are among the many goals I look forward to achieving."
"As most industry analysts predict the digital out-of-home sector to be the second fastest growing segment next to Internet ad spending, ProLink is uniquely positioned to offer advertisers integrated marketing solutions that will provide measurable results," Batkin adds.
Says Chris Wightman, President of ProLink Media: "Andy Batkin brings a remarkable track record of developing technology companies into successful media ventures through a mix of long-term strategy, real marketing solutions and industry leadership. Andy’s vision and creativity will drive ProLink to further capitalize on our high-level demographic and expansive reach in the digital outdoor space. I look forward to working with Andy and welcome him to the ProLink team."
In the first quarter of 2007, ProLink secured more than $1 million in advertising commitments from General Motors, Citibank, RE/MAX,Toyota and other major companies. Brands that currently appear on or have used ProLink’s more than 500 advertising-ready systems worldwide include Jaguar, Lexus, British Airways, HBO, Red Bull, Cadillac and Visa.
With its ProFit program, ProLink manages all ad sales and shares those revenues with its partner golf courses. Through this model, courses can significantly reduce the cost of leasing the ProLink system and potentially generate revenues exceeding those expenses.
About ProLink
ProLink Solutions is the world’s leading provider of GPS golf course management systems and revenue-generating on-course advertising. ProLink Solutions’ core philosophy is to be a "Trusted Partner" to its golf-course customers. From enhancing golfers’ overall experience and improving pace-of-play, to increasing current revenue streams and creating new profit centers for golf courses, ProLink Solutions’ products and services have captured markets both nationally and globally. For more information about ProLink, visit www.goprolink.com, call 480.753.2337 or email info@goprolink.com.
Safe Harbor
This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 about ProLink Holdings Corp. (PLKH). Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of ProLink’s management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. The information set forth herein should be read in light of such risks. ProLink Solutions does not assume any obligation to update the information contained in this press release.
Contact:
Rich Katz
703.891.3319
rkatz@billycaspergolf.com
John Baldissera
800.368.1217
CEOcast, Inc
Daniel Mitchell
253.312.4536
dmitchell@billycaspergolf.com
Michael Wachs
212.732.4300
mwachs@ceocast.com
