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Mitchell Golf Equipment Institute Offers New School

July 5, 2007

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Ed Mitchell, President of Mitchell® Golf Equipment Institute announced today the addition of a new training school to its line up of popular club performance training classes. The Shaft Performance Technology School makes its debut July 16-18. This new 3-day school explains how the golf shaft can improve shot making. Students learn advanced frequency matching, frequency gradients, proper tip trimming, profiling, spine/flo methods, and how to determine shaft flexes & compare shaft specifications from one manufacturer to another.

Ed Mitchell states, "The golf industry has embraced the fact that golfers want club performance repair upgrades just like tour professionals receive every week. Having different shaft options is an important part of performance upgrades. That is why club performance specialist must know and understand the performance specifications of all the different shafts available. This new school teaches the methods for determining those performance specifications and how to apply them for the best fit."

Mitchell® Golf Equipment Institute offers three other schools, which includes 3-day Club Repair Technician, 2-day Club Performance Fitting and 2-day True Temper® "Gold Certified" Shaft Frequency Schools. All schools are conducted at the new Mitchell® Golf Equipment Institute facility featuring a-state-of-the-art club repair lab furnished with Mitchell® Golf’s professional grade club performance repair equipment, a classroom, a specialized performance-fitting center with a multiple station hitting bay outfitted with Zelocity PureLaunch radar launch monitors and a putter fitting studio. In addition, a break room, show room and office provide the perfect learning experience.

Paul Bessler, PGA Professional is Director of Instruction for Mitchell® Golf Equipment Institute. He states, "Our new Shaft Performance Technology School offers a great learning experience for industry professionals. The golf shaft is an important performance fitting variable and this school eliminates the confusion surrounding the performance of different shaft designs."

Mitchell® Golf Equipment Institute 2007 schedule is posted at www.mitchellgolfschool.com. Enrollment is limited to 12 students per school. Anyone interested in attending should sign up on the website or contact Mike Stevens mike@mitchellgolf.com or call 800.437.1314 ext. 116.

About Mitchell® Golf Equipment Institute

Mitchell® Golf Equipment Institute is the golf industry’s premier training school for trade professionals to learn the proper skills for club performance repairs and fitting. The curriculums for each school are designed and taught by industry professionals for industry professionals wanting to enhance their competitive skills. Graduating students receive continuing education credits from the PGA & LPGA. The staff at Mitchell® Golf Equipment Institute are PGA golf professionals and have a combined total of more than 100 years of experience in teaching swing mechanics and the proper repair and fitting of golf clubs. Anyone wanting to learn club performance repair and fitting have an unequaled opportunity to learn from recognized and honored veteran industry professionals. For more information concerning Mitchell® Golf Equipment Institute certification schools email Mike Stevens, Director of Sales & Marketing, mike@mitchellgolf.com or call 800.437.1314 ext. 116.

About Mitchell® Golf Equipment Company

Mitchell® Golf is the #1 source in the world for professional grade club performance repair equipment and supplies. Mitchell® Golf products are used on all major golf tours, by PGA Tour Professionals, PGA Golf Professionals, club makers, club repair shops and major golf retail stores to serve the performance repair needs of their members and customers. For more information concerning Mitchell® Golf products email Mike Stevens, Director of Sales & Marketing, mike@mitchellgolf.com or call 800.437.1314 ext. 116.

Contact:
Ed Mitchell

President

Mitchell Publishing Company

954 Senate Drive

Dayton, OH 45459

937.436.1314 ext. 115

ed@mitchellpublishing.com

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