GILBERT, AZ. (June 29, 2007) – Player’s Pass, a national company that markets a discount golf membership program featuring half-price and reduced fee golf at golf courses nationwide, is proud to announce the appointment of John Tracey as Ambassador in the Southeast Michigan Region. Tracey is another in a series of Ambassadors that will be appointed across the country.
The Ambassador program is part of the effort by Player’s Pass to establish a national direct marketing campaign. Until recently, Player’s Pass was sold primarily by high school student athletes as a fundraising vehicle. Now, with the establishment of the direct marketing program, the general public can receive those same discounts by purchasing Player’s Pass memberships through the website at www.playerspass.com, at golf retail outlets and golf courses in numerous cities.
Tracey, as Ambassador in the Southeast Michigan Region, will work with the many area golf courses affiliated with the Player’s Pass, as well as directly with members and prospective members at a series of events throughout the year. He will visit additional courses throughout Southeastern Michigan and give course owners, managers and golf professionals the opportunity to become affiliated with the prestigious Player’s Pass. Tracey spent more than 20 years in executive sales in the industrial field.
"Golf was always a source of enjoyment for me and allowed me to play many beautiful courses throughout the country" said Tracey. He regularly used discount Golf Passes, so he fully understands the many benefits that the Player’s Pass provides. Tracey sees his Ambassadorship as a real opportunity to pass this information onto countless other golfers which will afford them increased playing time at reduced prices.
Andy Mears, President of the Player’s Pass and a member of the Growth of the Game Committee in the Michigan Section PGA, realizes the value of having golf-savvy Ambassadors in place throughout the country. Tracey’s sales experience and love of golf makes him a natural as a Player’s Pass Ambassador.
"The Ambassadors will be our field force of golf- knowledgeable representatives who will deal with the courses as well as the players," said Mears. "They are another part of our focus to grow the game of golf, and make it more enjoyable and affordable for people. They will carry out our objective of getting people to play more golf for less money."
Mears will continue hiring and training a number of Player’s Pass Ambassadors, local representatives in key cities, to bring the program to the grass roots level.
Player’s Pass is a division of Varsity Gold, a Gilbert, Arizona based company founded in 1988 that every year helps more than 15,000 high school athletics teams, elementary and middle schools raise more than $40 million to fund programs. Player’s Pass, which promotes expanded participation at golf facilities nationwide through a discount program, is sold through Varsity Gold’s fundraising organization, as well as via direct marketing. Details are available at www.playerspass.com.
For information about Player’s Pass or to receive photos or graphics, contact TL Golf Services at 610-279-9220.
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