MIAMI, FL – July 11, 2007- Perry Ellis International, Inc. (NASDAQ: PERY) has entered into an agreement with The Luxe Group, LLC to become the exclusive sales agency for two of the company’s high-end luxury brands, Original Penguin® by Munsingwear® ("the Original Penguin") and Tricots St. Raphael for the Golf and Resort markets.
"With over 25 years of experience and a clear understanding of the golf and resort markets, we are thrilled to announce this agreement with The Luxe Group," said Oscar Feldenkreis, president and COO of Perry Ellis International. "Their sales force and specialty market focus is strategically aligned with our consumers and their needs."
Ron Noelting, president of The Luxe Group echoed Feldenkreis’ sentiments. "Our focus is on positioning these premier brands in the finest golf and resort venues throughout the country. Original Penguin and Tricots St. Raphael are perfect fits for this consumer and we are proud to enter into this agreement with Perry Ellis International," he said.
These lifestyle brands transcend golf and speak to an upscale consumer. We will be showing the same collections being offered to Neiman Marcus, Saks, and better specialty stores, not separate golf collections. This philosophy is by design to separate us from traditional golf brands, and offer a true point of difference to the better clubs and resorts.
Consumers can expect to see both Tricots St. Raphael and the Original Penguin in the best clubs and resorts in time for the 2007 Holiday season. For more information, please contact The Luxe Group LLC at 615.591.1008, or email them at: rnoelting@TheLuxeGoupllc.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories, and fragrances. The Company’s collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men’s and women’s swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis(R), Jantzen(R), Cubavera(R), Savane(R), Munsingwear(R), Original Penguin(R) by Munsingwear(R), AXIST(R), Grand Slam(R), John Henry(R), Natural Issue(R), Farah(R), Pro Player(R), Manhattan(R), the Havanera Co.(R), Axis(R), Tricots St. Raphael(R), Mondo di Marco(R), Redsand(R), Gotcha(R), Girl Star(R) and MCD(R). The Company enhances its roster of brands by licensing trademarks from third parties including Dockers(R) for outerwear, Nike(R) and JAG(R) for swimwear, and PING(R) and PGA TOUR(R) for golf apparel. Additional information on the Company is available at http://www.pery.com.
Contact:
William Mecklenburg
Perry Ellis International
(305) 592-2830
WILLIAM.MECKLENBURG@PERY.COM
