FLEXTABILITY – Stability Achieved Through Maximum Flexibility
Fairhaven, MA – FootJoy, the #1 Shoe in Golf and the #1 Shoe on every tour Worldwide, announced today the introduction of the most comfortable, high performance DryJoys ever. The New DryJoys shoes feature Stability PODS outsole technology. These new DryJoys deliver FLEXTABILITY – stability achieved through maximum flexibility.
The new DryJoys outsole showcases seven strategically placed TPU Stability PODS and the enhancement of the OptiFlex zone has resulted in ultimate comfort and a stable platform. The outsole has been developed so more of the shoe stays in contact with the ground throughout the golf swing.
"The new precision-engineered DryJoys PODS outsole delivers the utmost in golf-specific technology. The individual pods work in harmony with the expanded OptiFlex zones to create a stable hitting platform through maximum ground contact", said Jack Erickson, Vice President of Golf Footwear Worldwide.
The DryJoys category will offer a range of styling in the super-category of twelve shoes. The uppers will have the ECL Leather system by Pittardsï?¢ of England, full leather linings and the Comfort Plus PU Fit-Bedï?¢.
Several players on the PGA Tour have joined TEAM DRYJOYS and will be wearing this great new innovative product out on Tour. Chris DiMarco, Zach Johnson, Luke Donald, Henrik Stenson, Troy Matteson, Nick Watney, Charley Hoffman and Ben Crane represent the expanding list of elite players who are already wearing the shoes and are part of TEAM DRYJOYS.
"The new DryJoys have been completely remastered and the broad range of 12 styles will be well represented out on Tour. Our Team DryJoys guys led by Zach, Chris and Luke have been wearing them in competition for weeks and the response has been phenomenal. The players are amazed by the stability these shoes offer while still providing unparalleled comfort and flexibility", said Mike Foley, Product Manger Golf Shoes.
Visit the DryJoys microsite for full product updates and contest giveaways. www.footjoy.com/dryjoys. The new DryJoys shoes will be available July 15th and they carry a suggested retail price of $160.
FootJoy®. The #1 Shoe and Glove in Golf
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FootJoy, headquartered in Fairhaven, MA has become synonymous with comfort, fit and performance products. The FootJoy brand combines an unmatched heritage and tradition of excellence with scientific materials and design technologies to provide superior and comfortable products to the world’s most discerning golfers. The Titleist®, FootJoy®, and Cobra® brands comprise Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE-FO). For more information on FootJoy, please visit our web site at http://www.footjoy.com.
Contact:
Whitney Trimble
whitney_trimble@acushnetgolf.com
(508)979-3179
www.footjoy.com
