GILBERT, AZ. (July 16, 2007) – Player’s Pass, a national company that markets a discount golf membership program featuring half-price and reduced fee golf at golf courses nationwide, is proud to announce the appointment of Robert Vander Laan as Ambassador in the Western Michigan Region. Vander Laan is the next in a series of Ambassadors that will be appointed across the country.
The Ambassador program is part of the effort by Player’s Pass to establish a national direct marketing campaign. Until recently, Player’s Pass was sold primarily by high school student athletes as a fundraising vehicle. Now, with the establishment of the direct marketing program, the general public can receive those same discounts by purchasing Player’s Pass memberships through the website at www.playerspass.com, at golf retail outlets and golf courses in numerous cities.
Vander Laan, as Ambassador in the Western Michigan Region, will work with the many area golf courses affiliated with Player’s Pass, as well as directly with members and prospective members at a series of events throughout the year. He will visit additional courses throughout Western Michigan and give course owners, managers and golf professionals the opportunity to become affiliated with the prestigious Player’s Pass.
Vander Laan is a native of Western Michigan. He spent 25 years in Law Enforcement before opening and operating his own business until this year. Vander Laan began playing golf at the age of nine and has been an avid golfer ever since. A Player’s Pass member for many years familiarized him with the many benefits of the program. "When the opportunity arose for me to become an Ambassador, I felt it would be a wonderful way to pursue another career path. The potential to be more involved in furthering my passion for the Game of Golf and to assist in its continued development was too good to pass up – Player’s Pass is an outstanding and exciting product" said Vander Laan.
Andy Mears, President of the Player’s Pass and a member of the Growth of the Game Committee in the Michigan Section PGA, realizes the value of having golf-savvy Ambassadors in place throughout the country. Vander Laan’s passion and Love of Golf makes him a natural as a Player’s Pass Ambassador.
"The Ambassadors will be our field force of golf- knowledgeable representatives who will work with the courses as well as the players," said Mears. "They are another part of our focus to grow the game of golf, and make it more enjoyable and affordable for people. They will carry out our objective of getting people to play more golf for less money."
Mears will continue hiring and training a number of Player’s Pass Ambassadors, local representatives in key cities, to bring the program to the grass roots level.
Player’s Pass is a division of Varsity Gold, a Gilbert, Arizona based company founded in 1988 that every year helps more than 15,000 high school athletics teams, elementary and middle schools raise more than $40 million to fund programs. Player’s Pass, which promotes expanded participation at golf facilities nationwide through a discount program, is sold through Varsity Gold’s fundraising organization, as well as via direct marketing. Details are available at www.playerspass.com.
For more information, contact TL Golf Services at 610-279-9220.
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